If you're reading this, you're probably a marketing professional looking to create a marketing portfolio for the first time or looking for ways to improve your existing portfolio.
Either way, you've come to the right place.
I've collected a list of 25 brilliant marketing portfolio examples to give you ideas when creating your own digital marketing portfolio. But why trust me?
Why trust this article?
I need to toot my credentials here, so you feel better about this list.
I've been in marketing for almost a decade and a half. I ran a successful digital marketing agency, worked for hundreds of clients worldwide, and, more importantly, hired multiple marketers in my career.
That process has led me to evaluate thousands of marketing portfolios and taught me what a great marketing portfolio looks like and what doesn't.
So, let's get to it, shall we?
• If you google "marketing portfolio examples," you'll find a list of marketing agency websites. While they are helpful, they do not make much sense for individual marketers trying to build their portfolios.
• What should an individual marketer place on their portfolio? What information do clients look for? Which work samples should they display? The answer is to look at the experts. In this article, you'll find 25 examples of stellar marketing portfolios. These are the portfolios that clients love and consider for high-paid jobs or freelance gigs.
• You'll notice that quite a few of these portfolios prioritize clarity, conciseness, and displaying a large number of work samples. The best portfolios showcase most or all of a marketer's work. It lets clients see how they've grown from skill to skill, strength to strength.
• Creating such a portfolio takes a bit of manual work. Actually, more than a bit. Finding, saving, and uploading all your past work, individually, is tiresome. This is especially true if you have work that goes back years.
• Consider using Authory, a portfolio-building tool that will automatically find, import, and back up your work. You can save articles, videos, podcasts, email and web copy, social media posts, and more.
25 marketing portfolio examples to help you create your own digital marketing portfolio
When I searched for "marketing portfolio examples," I found several articles listing agencies such as Hive Creative Group instead of individual marketing portfolios. To me, that doesn't make sense because looking at an agency's portfolio will not help individual marketers.
To that end, here's a list of marketing portfolio examples of marketers that should help you make your strong digital marketing portfolio.
Marketing portfolio example 1: Corinna Santa Ana (Cornejo)
Corinna is a content marketing professional and patient advocate with over 15 years of experience managing the people and projects needed to produce engaging, effective health and healthcare content. You can find Corinna's marketing portfolio here.
What I love about Corinna's marketing portfolio is that it begins with the "Featured Work" collection, thus inciting an immediate interest in potential clients.
As seen below, Corinna also has an excellent "About Me" section with links to contact her directly via email, LinkedIn, or her website.
Corinna's digital marketing portfolio on Authory is left-aligned (quite unique!), has 461 content items from 11 sources, and uses the "list" layout.
Marketing portfolio example 2: Asia Bradlee
Asia has successfully marketed brands, attracted audiences, and provided information to the public via her variety of experiences in writing, marketing, and digital communications. She's also a personal trainer and runs her own health and wellness website. You can find Asia's marketing portfolio here.
Asia has opted for a sleek, minimalist look for her portfolio website. She's also gone in for a brief "About Me" by just mentioning her content marketing and freelance writing.
That said, she has also included her social media contact details (LinkedIn) and her portfolio site. Asia has 261 content items from 3 sources on her portfolio and used the centered text content layout.
Marketing portfolio example 3: Jenn Chen
Jenn is a San Francisco-based freelance writer, photographer, journalist, and "coffee marketer" specializing in digital strategy, photography, and writing in the specialty coffee industry. You can find Jenn's marketing portfolio here.
I love that Jenn has divided her work samples into collections ("Journalism," "Essays," etc.) that speak to her vast experience. Also, Jenn's "About Me" is also quirky and interesting; as you can see below, she has also linked her Substack there.
Besides having 333 content items from 7 different projects, Jenn has linked her social media details (Twitter, LinkedIn, Instagram) and her website URL. There's also a contact button for emailing her directly.
Marketing portfolio example 4: Jessica Eden
Jessica is a freelance writer, digital marketer, and social media strategist based in Cincinnati & Northern Kentucky, who currently works as the Marketing Communications Specialist at LINK nky. You can find Jessica's marketing portfolio here.
Jessica's portfolio has a pinned post, ensuring that potential clients will first see that before moving on. I also love that she has a separate page (collection) for her "best work."
Jessica is using the centered grid layout for her portfolio and has a whopping 803 content items from 5 sources.
Marketing portfolio example 5: Nick Moore
Nick is a freelance writer specializing in research-driven, opinionated content for developers, engineering managers, and CTOs. He has over five years of experience writing specialized content for technical folks across brands like Sourcegraph, Kolide, Animalz, and TechTarget. You can find Nick's marketing portfolio here.
Editing is among Nick's services; hence, it's great to see him use a collection to showcase his edited articles (as seen above). He also has collections for "Thought leadership" and "Software development and developers," which give potential clients an excellent idea of what he can do for them.
Marketing portfolio example 6: Sarah Cronk
Sarah is a Project/Process Manager and Marketer at Switchplane, a company that builds custom software for various clients across the UK. You can find Sarah's marketing portfolio here.
Sarah has segmented her work samples into various collections based on the publication that they're from. But, most importantly, the biggest takeaway from her portfolio is the "Case Studies" collection. This can be a handy tool for marketers — create case studies and showcase them in a separate collection.
Marketing portfolio example 7: Stacy Graves
Stacy is an experienced content specialist with a long history of working in the writing, editing, public speaking, and media relations industries. You can find Stacy's marketing portfolio here.
Stacy has a simple, to-the-point portfolio using a centered grid layout. Her bio is also concise. But what stands out is her use of collections, as seen above.
Marketing portfolio example 8: William Pate
William is a writer, editor, publisher, and marketer living in Montevideo, Uruguay, with his wife and three dogs. He works remotely as the marketing and lead generation specialist for Innovative Computing Systems, Inc., and is the founding editor and publisher of San Antonio Review. You can find William's marketing portfolio here.
William has made full use of collections and has divided his work into several separate pages. Interestingly, he has a collection for "Ghostwriting," which is something that most marketers could do with in their marketing portfolios. William also has 1,072 content items from 29 sources on his portfolio!
Marketing portfolio example 9: Will Kelly
Will is a writer and product marketer focused on DevOps and the Cloud. His writing experience includes original bylined articles about the Cloud, DevOps, and Enterprise Mobility for publications such as TechTarget, Infoworld, Opensource.com, InfoQ, and others. You can find Will's marketing portfolio here.
What's impressive about Will's portfolio is the fact that he has an incredible 9,386 content items from 11 sources! This content is in the form of articles, videos, PDFs, and social media posts, showcasing Will's extensive content creation.
Marketing portfolio example 10: Rebecca Reynoso
Rebecca is an editor, content marketer, program manager, and former English professor. She works as the Managing Editor of the MuleSoft blog at Salesforce. She has also worked at G2 and is a freelance writer for TestBox and WebMD. You can find Rebecca's marketing portfolio here.
Rebecca has opted for the centered, stacked layout and divided her work into several collections. The most noteworthy is the "Guest Blogs" collection, which can be super helpful for content marketers to emulate. Her contact details include social media links such as Twitter and LinkedIn and a contact page.
Marketing portfolio example 11: Marijana Kay
Marijana is a freelance writer for leading B2B SaaS companies in marketing, e-commerce, and analytics, such as ConvertKit, Shopify Plus, Hotjar, CoSchedule & more. She's also the founder of Freelance Bold, a library of resources for ambitious freelance writers. You can find Marijana's marketing portfolio here.
Several aspects make Marijana's portfolio great: she has several collections, including one for "Email marketing,” and her portfolio is minimalist and easy on the eyes. But, I'd like to highlight that she has podcasts on her portfolio — an aspect that many marketers could copy.
Marketing portfolio example 12: Keith Reid-Cleveland
Keith is a Chicago-based writer/editor with over seven years of experience in content marketing, content strategy, and copywriting. You can find Keith's marketing portfolio here.
What stands out in Keith's portfolio (besides the 1,814 content items from 20 sources) is the robust "About Me" that he's written. It's definitely why he's on this list of marketing portfolio examples. Check it out above!
Marketing portfolio example 13: Pam Moore
Pam is an award-winning freelance health and fitness journalist and content marketing writer with over ten years of healthcare experience. She regularly contributes to The Washington Post's Wellness section and has written for Time, The Guardian, Runner's World, SELF, Outside, and Forbes. You can find Pam's marketing portfolio here.
Pam has a ton of collections on her portfolio, but what I liked most was the "Strong Women" collection which has content from several projects of hers compiled into a topic that most potential clients will find engaging.
Marketing portfolio example 14: Elise Dopson
Elise Dopson is a freelancer writing about commerce/marketing with words in publications like Business Insider, Shopify, Shogun, Hubspot, Content Marketing Institute, and more. She's also the founder of Peak Freelance and Help a B2B Writer. You can find Elise's marketing portfolio here.
Elise's portfolio looks amazing due to the clever use of pastel gray on the header juxtaposed with the white of the rest of the portfolio. She has 264 content items from 15 sources on her portfolio, and the sources are so strong that they speak for themselves.
Marketing portfolio example 15: Deb Mukherjee
Deb is a strategic content & organic growth marketer with over seven years of experience working with SaaS companies across the globe. He's the Head of Marketing at Staytuned, podcast host at The Retention Road, and marketing advisor for Octane AI and Cafoco Energy Bars. You can find Deb's marketing portfolio here.
Deb's portfolio has a number of collections, links to social media accounts, and 60 content items from 10 sources. Moreover, his contact page is front and center.
Marketing portfolio example 16: Liz Fong-Jones
Liz is a developer advocate, labor and ethics organizer, and Site Reliability Engineer with over 16 years of experience. She's currently the Principal Developer Advocate at Honeycomb.io. You can find Liz's marketing portfolio here.
Liz's "About Me" is my favorite one I've read. Check it out!
Marketing portfolio example 17: Alyssa Towns Swantkoski
Alyssa is a Denver-based freelance writer focusing on B2B SaaS, productivity, and career-related spaces. She has written for Clockwise, G2, The Everygirl, Passion Planner, Insider, and The Knot. You can find Alyssa's marketing portfolio here.
Alyssa has work samples from several projects. Above, I've highlighted the work she's done for The Everygirl.
Marketing portfolio example 18: Maya Middlemiss
Maya is an author, journalist, consultant, speaker, and freelance commercial writer on topics such as collaboration, future-of-work, remote teams, WFH, digital currencies and ID, and the social impact of tech. You can find Maya's marketing portfolio here.
Maya has a number of collections on her portfolio separated by topic. Like Marijana, she has showcased podcasts but has gone one step further and has sorted them into a collection for easy navigation. Maya has 940 content items from 26 sources on her marketing portfolio.
Marketing portfolio example 19: Carrie Cousins
Carrie is a freelance writer and designer with over 15 years of experience in media, design, and content marketing. You can find Carrie's marketing portfolio here.
Carrie has several collections, including one called "Most Loved," which is an excellent idea for marketers to consider. Also, she has 1,358 content items from 14 sources on her marketing portfolio, and she links out to her social media as well as her website.
Marketing portfolio example 20: Bruce Kasanoff
Bruce is a social media marketing and ghostwriter for leading entrepreneurs and is a LinkedIn Influencer with over 850,000 followers. You can find Bruce's marketing portfolio here.
Bruce has articles, social media posts, videos, and images in his portfolio. That said, his "About Me" page is very compelling, explaining precisely what he can do for potential clients.
Marketing portfolio example 21: Carin Marais
Carin is a bilingual copy and content writer and translator for a variety of digital and print channels. She has worked with local and international media companies and small businesses on diverse subjects, including health and wellness, food and beverages, household products, and technology. You can find Carin's marketing portfolio here.
Carin has quite a few collections on her portfolio. She even has a "Miscellaneous" section, something that can be helpful to other marketers — not every piece of content needs to find a home. That said, I'd like to highlight her PR collection — it can be a powerful tool if you have PR experience — and Carin has showcased that very well. It's excellent for creating a personal brand.
Marketing portfolio example 22: Scott Baradell
Scott is the editor of the Trust Signals blog, author of the upcoming book Trust Signals: Brand Building in a Post-Truth World, and founder and CEO of Idea Grove, a unified PR and marketing agency. You can find Scott's marketing portfolio here.
Scott's minimalist portfolio has an excellent "About Me" section, and he has 926 content items from 24 sources. I'd like to highlight his video portfolio, as seen above because that's an exciting use of a collection.
Marketing portfolio example 23: Rosanne Barrett
Rosanne is a journalist, content writer, SEO copywriter, and strategic communicator. She was a reporter for The Australian, ABC, and other media for almost two decades. Since then, she has worked with big companies, governments, NGOs, agencies, and startups. You can find Rosanne's marketing portfolio here.
Rosanne has divided her portfolio into several collections, but what stands out is the fact that she has 1,073 content items from 29 sources. It stands to reason that placing ALL your content on your portfolio can be achieved if you can coherently organize your portfolio.
Marketing portfolio example 24: Dan Rosenbaum
Dan is a highly experienced content strategist, copywriter, and editorial leader in content marketing and consumer publishing, having been a top editor of a half-dozen magazines and online properties. You can find Dan's marketing portfolio here.
Besides the 1,077 content items from 14 sources and several collections on his marketing portfolio, the thing that stands out to me most is that Dan has a dedicated collection for "Content marketing," which all marketers should strongly look to employ.
Marketing portfolio example 25: Andrew McGarry
Andrew has over 20 years of experience in marketing and digital experience and has worked in PPC revenue. B2B franchise lead gen, software sales, and fashion marketing. You can find Andrew's marketing portfolio here.
Besides all his content, Andrew has a "Quoted or Featured" section in his portfolio. This is an incredible method to showcase content about you and not just by you.
How to create your own site based on these marketing portfolio examples
As seen from the examples above, your marketing portfolio should have the following:
- ALL your content (and not just some of your content)
- Collections to organize all your content into useful navigatable buckets
- A great "About Me" section with your contact details, social media links, etc.
An excellent service to use is Authory because the tool automatically finds all your content and adds it to your portfolio. It also backs up your content in the original format so that you'll never lose access to your work.
So, let's look at how to build a marketing portfolio on Authory in five simple steps:
1. Sign up & add your sources
Sign up for Authory here (it's free.) You'll be asked to enter your details as shown below.
Next, add your content, as seen below. You can add any number of websites and accounts. If you need to add content later on, that's also possible.
2. Take stock of your content database
Once you've finished signing up and your account has been activated, you can navigate to the Content tab and take stock of all your content.
You can add more content here if you need to. But, more importantly, you can search through your content archive using the filters on the left side and the search bar on the top right.
3. Build collections of your marketing project samples
Now, you can build collections of all your marketing content. It's possible to create automated collections as well as manual ones. Just follow the instructions on the Collections wizard, and you're good to go!
4. Add your "About Me" contact details, & customize your portfolio
Once you've created your collections, go to the Portfolio tab, and customize your portfolio's design and the content you want to showcase on your portfolio publicly (you needn't show everything). You can also add your "About Me" here, along with links to contact you.
5. Share your portfolio with potential clients
Now, you can share your portfolio with potential clients. You can also share specific collections with others depending on the need. These can be public or private collections — a handy tool when circumventing ghostwriting and other NDA issues.
How to create an incredible marketing portfolio for yourself
There are many incredible portfolio builders on the market, but Authory has an edge. It builds your portfolio for you.
Here's what you get when you sign up for an Authory account:
Auto-updating portfolio
Given that you should, ideally, look to add ALL your content to your portfolio to showcase the breadth and depth of your work, an automatic portfolio builder like Authory is a blessing. There's no need to keep updating your portfolio because Authory will do that for you.
Collections
With collections, you can organize ALL your content into public and/or private sections to share with specific clients. In fact, you can build a collection for each gig application if you so choose!
Content backup
Websites go down, content gets re-bylined, and people constantly lose access to their work. With Authory, that'll never be an issue because it backs up all your content in their original formats — no measly screenshots here — so your work is safeguarded forever.
Client Testimonials for Authory
Authory is loved by writers, journalists, marketers, thought leaders, and content creators, the world over. Here are some testimonials:
I am loving Authory, It’s a great tool to have — to update my portfolio continuously and also use it to apply for new roles.
— Hemma Vara
If you publish in different magazines, newspapers and even scientific journals, "Authory" does a fine job to collect all your published work at one site automatically. It even keep track of your social media postshttps://t.co/OoR0EsDXGQ https://t.co/HNeO7Py3w4
— Dr. Rana Jawad Asghar (@jasghar) February 25, 2023
--
Proud owner of a new Authory profile today (tips welcome!)
— Heather Larson (@WriterHeatherL) February 24, 2023
👉 https://t.co/pgC4F0RtOb #freelance #ContentCreator
--
--
--
