Rebecca Reynoso

RevOps Career: How (and Why) to Find the Right RevOps Job

“It looked like being the pain in the butt BDR who asked way too many questions, broke anything that could possibly be broken, and paid for my own subscriptions to software just because I wanted to tinker with things before I had to bother asking for…

Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?

If you’re in marketing, sales, or any corporate industry heavily tied to social media, you’ve probably heard of Clubhouse. Over the past few months, Clubhouse has sprung onto the social media scene at an unfathomable pace. Marketed as an audio-based,…

The 10+ Sales Conferences Worth Your Time in 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still…

14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is. We already know what key performance indicators (KPIs) are, but what are they in relation to the Salesforce platform? It’s basically the same concept, but Salesforce KPIs are…

7 Metrics to Include in Your Management Dashboard

Management Creating a management dashboard isn’t optional anymore. Learn why having one for your executive team to view results and KPIs is essential for success. Some people learn best by reading; others learn best visually. Regardless of your…

Quarterly Planning: 6 Things to Include in Your Quarterly Plan

Management Quarterly planning is the latest competitor to annual planning. Learn about quarterly planning’s benefits and why you should make the switch today. It’s January, which means it’s time for new beginnings – especially for your business. With…

5 KPI Management Best Practices to Consider in 2021

At the beginning of each new fiscal year, you and your team set goals. Your goals might range from a certain dollar amount in sales to a specific site traffic goal tied to a conversion metric. Whatever your organization cares about, you plan…

4 Things You Should Include in Your Annual Marketing Report

Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses from the last fiscal year. And even though your team prepares an annual marketing report – well, every year – it’s…

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just content sharing. Twitter presents a huge opportunity for business-to-business (B2B)…

6 Ways Conversational AI Can Help Your B2B Marketing Strategy

Digital-first mindsets have been front of mind for many SaaS businesses this year, and while you might think what you’re doing is miles ahead of the competition, your strategy could be missing one important element: conversational artificial…

5 New Year’s Resolutions in 2021 With Your Customers In Mind

A recent survey shows that post-COVID-19, 59% of consumers will care even more about the customer experience than they did in the times before the pandemic when deciding which companies to support or buy from. With this in mind, it’s up to your team…

Master Social Commerce: 12 Tips for Your E-Commerce Businesses

With recent unprecedented changes to the way we buy and sell products, e-commerce is no longer a side player for small businesses and unknown companies. E-commerce marketplaces have burst onto the scene as major players in selling goods and services,…

VoIP for CPAs: How It Works and Why it Matters

Industries like sales, marketing and customer support are already using VoIP phone systems to make their work and lives easier. There’s an opportunity for workers in other industries to get on board as well – accounting firms especially.What is…

How to Find Top-Tier Guest Bloggers for Your Website

Rebecca Reynoso is the Lead Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time…

10 Best Business Phone Apps in 2021

As remote work becomes more common, it can be difficult for employees to separate their work lives from their personal lives, especially if they’re using their personal devices and phone numbers for work calls. Businesses looking to improve how their…

New sales managers: Steer clear of these 5 mistakes | Soapbox

It’s Monday morning and you’re getting ready for work. But this isn’t an ordinary Monday. It’s your first day as a sales manager!Instead of prepping for your weekly sales team meeting, you’re getting ready for your first leadership meeting…

How to Write Recruiting Emails That Actually Get Responses

Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all.…

Improve your bottom line with expertly-trained sales reps

Sales is constantly in flux. While it’s evident that tried-and-true sales methods work well for some companies, training your sales reps only once and then leaving them to sink or swim is detrimental to your company’s bottom line. Unfortunately,…

Improve sales and marketing alignment with effective team meetings

You know the age-old adage that sales and marketing alignment is impossible, and that neither team ever knows what the other is doing? It’s tired, lazy, and certainly not always true. Any smart professional knows that sales and marketing teams have…

Providing a Top-Notch Digital Customer Experience Is More Crucial Than Ever

Digital customer experience (DCX) is the way of the modern world. Since the offset of the COVID-19 crisis, digital communication is the primary way companies interact with their customers. Most businesses – startup to enterprise – have a DCX plan in…