- First two emails in a new member welcoming sequence - Written for an online professional freelancer community as part of a larger community refresh - Target Audience: New community members - CTA: Try some things out to get familiar with community

- Special edition of association’s newsletter; announcing annual conference - First of several messages - Target Audience: Current members only - Personalization: Recipient’s first name. CTA: Register. Early bird pricing

For Journey Biomedical -- The notion that food is medicine is a familiar idea. Its recorded origins go back to the Ancient Greeks, where no less than Hippocrates himself is credited with saying “Let thy food be thy medicine and medicine thy food.”…