Scott Baradell

5 Common SEO Mistakes To Avoid When Going International

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are planning to enter foreign markets, there are many things you need to understand. Even one wrong…

8 Easy Ways to Improve Your Website by Reducing Bounce Rates

A high bounce rate can mean your website isn't doing a good job of engaging and converting your website visitors. Fortunately, there are things you can do to reduce bounce rates on your website. Opinions expressed by Entrepreneur contributors are…

How to keep your marketing emails from being marked as spam

Here are the factors email providers and filter systems look at to determine your scores: Positive User Engagements: • Opening your emails • Replying to emails • Moving messages between folders • Safelisting your address • Labeling mail as “not junk”…

How To Write Headlines That Work: The Science of Getting Your Content Read

There is no denying it — headlines are important. In fact, they may be the most important part of your content. A good headline will get people to read your article, while a bad one will cause them to skip right over it. So how do you write headlines…

7 Practices for Creating High-Converting Landing Pages

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing landing pages for your business. Opinions expressed by…

7 Pop-Up Ad Strategies for Advertising Success

Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website. Opinions expressed by Entrepreneur contributors…

B2B Tech Brand Names: Which One Of The 8 Types Of Names Is Right For You?

The moment is finally there. You've worked out a business model, built a minimum viable product, and gathered a team. The only thing left to do is come up with a name for your business. As a tech company, you know that it helps to come up with just…

7 Tips for Creating the Perfect Pitch

Whether selling your content idea to a publication editor or CEO, it's essential to do your homework and prepare a pitch that hits the mark. Opinions expressed by Entrepreneur contributors are their own. Whether you're a content writer, copywriter or…

7 Tips To Generate More Leads For Your Small Business

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you’re a small business, generating leads is essential to your survival. But with so many people vying for…

Long-Tail SEO: How to Use Long-Tail Keywords to Expand Your Search Presence

Search presence is important for any company to build brand trust. If you're visible in search results, customers will recognize your brand and see it as a trusted source. Why? Because people know that Google and other search engines do their best to…

The 13 Most Common B2B SaaS Marketing Mistakes—and How to Avoid Them

Marketing your B2B SaaS company can be challenging in today's competitive environment. From creating a website and landing pages to crafting an effective email campaign, there are so many things to consider that it can be overwhelming. Naturally,…

Getting started with digital marketing

Once you know who you’re targeting, it becomes easier to create content that will resonate with them. You can survey your audience directly or use tools like Google Analytics and Facebook Insights to better understand who your online readers and…

How To Promote a Blog Without Using Social Media

Blogging is an excellent way to share your thoughts and opinions, grow your business and develop an online brand. But for your blog to succeed, you must find ways to promote and reach new readers. Social media is one popular means of growing traffic…

5 Phrases That Jeopardize Your Work Reputation

Many working professionals will tell you that to get ahead in the corporate world, there are a certain set of unspoken rules to live by. As more workers head back to the office, it's important to understand how to conduct yourself in a professional…

Build Trust with Ethical, White-Hat SEO: Your Guide to Getting Started

My wife and I have been catching up with the show Billions lately. We noticed a pattern. The characters all do horrible things to get their way in the worlds of politics and high finance. Once they achieve their goals, they sometimes feel bad about…

How to Build a Successful Personal Brand in 5 Simple Steps

Everyone has a personal brand. But not everyone knows how to make their brand work in their favor. Opinions expressed by Entrepreneur contributors are their own. You probably think of logos, colorful packaging and slogans when you think of brands.…

Demystifying Bounce Rate: Everything You Need to Know to Make Your Site Stickier

I have to confess that in Idea Grove's early days of offering digital marketing more than a decade ago, we sometimes provided statistical reports to clients that weren't so helpful. I mean, they contained a lot of data—email open rates, social media…

8 Tips to Make Your Website More Sticky

These simple tweaks can get your website visitors to spend more time on your site and increase your online engagement. Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about…

PR Pros: Are You Tracking Your Link-Only Media Placements?

Carefully tracking and analyzing media placements is one of the most vital and undervalued components of any PR work. Without it, you're liable to end up in a position where you don't know what kind of coverage your campaign has obtained and cannot…

Why Your Business Needs A Blog

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are new to marketing your business, you may think that having a standard website with information…