As a content marketer myself, I know how much work it can take to get where you want to be. You’ve got a lot to think about beyond just making content.
Job applications, acquiring new clients, building partnerships, and staying ahead of competitors is just the beginning. You’ll also need to build a dynamic portfolio that shows off your versatility, and tailor that portfolio in a way that will provide you better opportunities.
Monitoring the reach and impact of your content then comes into play.
It takes a heck of a lot of time and energy to keep track of all these things. It can also take an arsenal of tools to help keep you organized and putting your best foot forward. So what if all those tools were in just one place? And what if an enormous amount of that time and energy could be saved?
Authory is built with content marketers like yourself in mind. I know first-hand the time and money-saving benefits the platform brings (not to mention the stress reduction) and just how valuable they are. But you don’t have to take my world for it. Let’s check it out!
Get the most out of your content, all the time
Authory is guaranteed to take your content marketing activities to the next level. If you’re new to the platform, know this: Authory offers an incredible way to archive and organize your content — but that’s not even scraping the surface.
And even if you’ve been using Authory for a while, I guarantee there’s still plenty more to learn. Read on!
An automatically up-to-date portfolio with no excess time or effort
Looking back on how I began building my own portfolio, I’ve come a long way. And I suspect you might have a similar story.
From keeping a crude list of links, to copy and pasting online content into Word Docs, to a less-than-impressive self-built WordPress site, to finally signing up to what I thought to be the most sophisticated portfolio-building software I’d ever find.
But even during that time, I still wasted a ton of time manually inputting my content into my portfolio.
Does that sound familiar? You might well be in that very situation while reading this.
Sure, it’s easy to argue that copy/pasting a link to import a single piece of content isn’t the most arduous task on earth. But factor in having to do that hundreds, possibly even thousands of times, and it starts to add up.
And if, dare I say, it ever slips your mind to keep your content updated, the perception of you having an outdated portfolio can be catastrophic. That’s not meant to sound overdramatic. In a world with thousands of other content marketers aiming for the same clients and opportunities, staying active, on-trend, and up-to-date is imperative.
Now imagine never having to put any of your valuable time into tedious tasks like that ever again.
Authory takes care of tracking down and importing your content automatically — from the initial creation of your portfolio to any content in the future... No matter where it appears online. And you’ll always be notified when new content goes live, so no more checking clients websites over-and-over. All of that content will be backed up, archived, and added to your portfolio with you having to do… Well, nothing!
Suddenly the headache of keeping on top of where and when your content goes live, then having to track it down and adding it to your portfolio yourself isn’t even a consideration. Like magic, your content will always be updated in real-time, so you can use your mental energy and time on creating, rather than managing, your content.
And it doesn’t stop there.
Stand out from competitors using hand-picked collections — with a personal touch
It might seem like sending your entire breadth of content to every prospective employer is the best way to go about things. But, it’s more impactful to hand-select pieces that specifically demonstrate the skills and experience you can offer any company/client/viewer.
A content marketer’s bread and butter is in the industries and topics they specialize in — so make sure that shines through.
Let’s be honest, yes, you could simply put together a list of links and send them over, but it looks way slicker and more professional to share a smoothly curated, titled, and descriptive collection via a single link.
Authory makes it super easy to do so, and with flexible options on how you compile collections to boot.
While your competitors are sending over their generic portfolio, you can add a personal touch. Include the client or company’s name in the title of the collection, and optimize the content within to truly stand out from everyone else
Show off the content that’s most impressive, without the possibility of prospects getting lost in the mix of your entire portfolio. Keep the focus on what you do better than the competition.
Analyze social media performance and reach
Being data-focused will always drive better results for your content. And social media activity accounts for such a huge chunk of how content is shared, consumed, and engaged with now. So having detailed social metrics all in one place gives you an illuminating view of how your content is performing.
Authory does that, too.
There are a few major benefits here. You might use such data to figure out which topics or styles are really hitting the mark, it’s also motivating seeing the buzz around your content, and you’ll have undeniable proof that your content gets clicks, shares, and interactions to better win you clients and opportunities.
Authory doesn’t even need access to your social account to show you how your work is being interacted with across the social media landscape. You’re in full control, and you won’t need to bother your clients to obtain social data anymore. It’s a win all around.
Never lose another piece of content (past or future)
We’ve all been there. You go to revisit a piece of your past content for whatever reason only to be harshly greeted with an error message. This forces you to accept that that particular piece of content has now been lost to time. Ouch.
Well, every piece of content in your Authory archive is copied and backed up. You can even include content that has since been “404’d” by choosing for that piece to link to the beautifully-formatted copy within your Authory portfolio, instead of the non-existent original link.
So not only do you have peace of mind that all your content is retained, visitors to your work will never be met with unprofessional-looking dead links.
Rest assured, your past content will always be present and easy to locate using search and filter features, as well.
Nurture and grow your audience with a customizable newsletter
Is your content growing a following? Excellent! You deserve it.
Now why not reward readers with regular, automated updates about your new work?
Authory lets you schedule a beautifully-formatted newsletter to be sent to your mailing list. You can control the content sources, naming and description settings, and also tweak settings to keep you in-line with data regulations, and your subscribers informed of your own policy.
Keeping your audience satisfied and in the loop is a fantastic way to build a loyal following. And you can do so without spending any unnecessary time getting it done.
Show off why your content is worth paying attention to
Authory also lets you display certificates proving outstanding social performance, AI-free writing and more.
This speaks volumes of your credibility. And is a unique way to represent yourself as a content marketer to be taken seriously to potential clients and your peers alike. In an industry where success is dependent on elevating your profile and distinguishing yourself, these trust markers do the talking for you.
Sign up for Authory’s 14-day free trial and get ready to step-up your content marketing game.
