Adam Houlahan

The more familiar you are to your LinkedIn audience the more likely they are to trust you. You can take this up a notch by creating LinkedIn events. LinkedIn is the perfect vehicle for promoting both online and offline events to an audience that’s…

There are only 3 dates left to attend one of our most popular events ever. It’s been rolled out to 6 major cities in Australia and New Zealand and there’s still just enough time to grab a seat. Best of all it’s FREE! We’ve been to the Gold Coast,…

Did you know you can change your Visibility setting whenever you want to, depending on what you’re doing on LinkedIn at the time? Your privacy and communications settings on LinkedIn are not a ‘set and forget’ deal. There are heaps of them and you…

If you don’t share content, you’re invisible. If you share too much, you’re a spammer. If you share poor quality content, you’re redundant. So, what should you post on LinkedIn and how often? To help you hit the ground running, watch this video for…

First or third person? Imagine if you went to a networking event and when someone introduced himself he said “Adam is a LinkedIn expert and author who’s published 3 Amazon bestsellers.” At best you’d think he was a little odd and more than a little…

If you’ve been following our content you may have seen that we’ve been publishing Newsletters on LinkedIn. This is a great way to publish long form content and you can do so too if you meet a few simple conditions. You will also need to have Creator…

As a business owner with a LinkedIn presence, how does this sound: - Increased online presence that helps prospects find you - More website traffic - An easy way to set up and manage events and promotions - Better engagement of both customers and…

This might come across as a bit of a rant! Please don’t write your LinkedIn profile’s About section as though it’s the Summary on your resume. They do have some similarities but they are not the same thing. We see plenty of profiles that start with…

If you haven’t yet attended one of our ever-popular web events there’s a feature on LinkedIn that you may not know about yet. If you implement this it can make a big difference to your profile being found in searches. You may already be using the…

Many of our clients ask if using curated content on their LinkedIn profiles is a good way to go. We think the answer is yes, and no. There are good reasons to use curated content and some better reasons not to, at least not too much. In this video,…

LinkedIn takes a dim view of actions designed simply to harvest clicks and drive shallow engagement. Content like that is not favoured by the algorithm and may be suppressed. Off topic posts with generic content of low business or professional…

Want to get a better response to your Inmail messages? Recent research by LinkedIn themselves highlights what you need to do. Read on for a summary of their key tips. There’s not much point investing time and effort into sending Inmails unless you…

There are many ways to build audience engagement on LinkedIn and this is one of the best. If you haven’t tried creating and publishing carousel posts on Linkedin yet, you’re missing out on a great way to add variety to your content mix that will…

Imagine planting seeds today and expecting flowers or veggies to pop up tomorrow. That doesn’t work on LinkedIn either. Having a post go viral is exciting, but these days it doesn’t mean much on LinkedIn. It doesn’t happen very often anyway,…

So this happened on LinkedIn again and it was puzzling, because we’re pretty sure the post was created by a professional social media agency. Read on below to see what they got so wrong. The post was a video featuring a key industry leader promoting…

We’re all for measuring the performance of the content we publish on LinkedIn and other social media channels, but it’s easy to get fixated on metrics that don’t actually tell you anything useful. That’s probably more true of LinkedIn than other…

Would you like to know a little-known tactic that can drive more traffic to your LinkedIn profile and content with a single click? It’s incredibly easy to implement this if you know how to switch it on. This works if you have a Twitter account but…