Adam Houlahan

You scroll through LinkedIn and see it again. Another text post claiming expertise, strategic insights, proven frameworks or bold predictions. The words sound confident, but something feels hollow. You keep scrolling. Then you stop. Someone explaining the same topic on video. You can see their face, hear their voice, watch them think through the complexity […]

Many of the “rules” people repeat about the LinkedIn algorithm were never true, used to be true, or only matter at the margins. The old advice isn’t just outdated. Much of it is now actively hurting your reach. LinkedIn replaced its entire content ranking system in late 2025 with 360 Brew, an AI-driven model that […]

You're scrolling LinkedIn, and there it is again. Another perfectly polished post from a massive corporation. Professional photography, slick graphics,

“We’re excited to announce that our Q3 results exceeded expectations.” “Thrilled to share that our team has grown to 50 employees.” “Proud to have completed another successful project for a valued client.” You scroll past these posts every day on LinkedIn without giving them a second thought. So does everyone else. The problem isn’t […]

Do you remember your first LinkedIn post?  I'm guessing you agonised over every word, deleted half of what you wrote, and hit publish with a knot in your

You accept a connection request, and within seconds, a sales pitch lands in your inbox. You share insightful content, and someone copies it word-for-word the next day without attribution. You send a thoughtful message to a prospect, and they ghost you completely, only to appear three months later asking for a favour. Welcome to LinkedIn, […]

You see it every day: “Expert in digital transformation.” “Award-winning consultant.” “I specialise in strategic leadership.” LinkedIn profiles are full of self-declared titles and grand statements. Most sound hollow, don’t they? Saying you’re an expert isn’t enough. On LinkedIn, showing expertise trumps claiming it. Why credentials alone don’t get results Credentials matter, but they’re just […]

You've just lost your biggest client. Your business partner has walked out. The product launch failed spectacularly. Your company is going through

You check your LinkedIn notifications and see it again. The same person has viewed your profile. Fourth this month. No message, no connection request, no engagement. They’re just… watching. What does it mean? More importantly, what should you do about it? Silent visitors are one of LinkedIn’s most overlooked opportunities. Many professionals obsess over connection […]

If you’ve ever poured real thought into a LinkedIn post only to see it slip quietly past your network, you’re not alone. You share insights that

You send the perfect connection request in mid-December. Crickets. You reach out to a prospect during their company's year-end planning in

You never know when your business will face its first major crisis. A disgruntled employee’s public post. A product failure that goes viral. A misunderstood company statement that triggers backlash. Maybe you’ve watched other businesses stumble through crises on LinkedIn, posting reactive damage control messages that only make things worse. The truth is, most […]

Be honest. Who hasn’t checked their LinkedIn profile views and felt a little thrill of satisfaction? I’ve fallen into the same trap, thinking more

Far too often, LinkedIn comments are seen as polite applause before people scroll on. In reality, every comment on your post is the start of a potential business conversation. Sales professionals and founders who tap into this opportunity don’t rely on luck. They apply empathy, strategic listening, and genuine service to every interaction. When […]

Have you ever found yourself pausing mid-scroll on LinkedIn? You’re not alone. In a feed packed with noise, the posts that stop us in our tracks

For years, professionals have searched for that magic moment to post on LinkedIn, the so-called “optimal time.” Influencers and social media gurus have doled out advice: early mornings on weekdays, the lunch hour, never on Friday afternoons. Maybe you’ve even scheduled your flagship content to drop at the exact time a well-circulated infographic suggested, […]

Just because you can run a LinkedIn poll, doesn’t mean you should. I see it every day on LinkedIn: polls asking "What's your favourite coffee?" or "Which

While the average LinkedIn message response rate hovers around 15-20%, we’ve developed and refined a messaging strategy at Prominence Global that can consistently achieve response rates of 80% or higher. The secret isn’t in clever sales tactics or manipulative techniques. The secret lies in understanding human psychology and creating genuine value from your very first […]

I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much

Every day, millions of LinkedIn users send connection requests, just like you do. Most of those connection requests disappear into the digital void without a response. If you’ve ever wondered why some of your connection requests are accepted instantly, while others are ignored or rejected, you’re not alone. The answer lies deep in human […]