Want to get a better response to your Inmail messages? Recent research by LinkedIn themselves highlights what you need to do. Read on for a summary of their key tips.
There’s not much point investing time and effort into sending Inmails unless you get a decent response. It means you’re having an impact and you can also earn back Inmail credits.
In their research LinkedIn focused on a few specific questions. Here’s a summary of key results, quoted in the LinkedIn Talent Blog:
- Shorter Inmails perform significantly better than longer ones
- Avoid sending Inmails on Saturday (and probably Friday too)
- Personalized Inmails perform about 15% better than ones sent in bulk
This raises the question as to what we mean by longer or shorter Inmails. On average a short Inmail is around 400 characters or roughly 60 to 70 words.
They tend to do better because only 10% are under 400 characters and nearly 50% of all Inmails are 800 characters or longer. So shorter messages stand out and are quicker to read.
You may need to experiment with this and of course tailor the length and content to the audience you are trying to reach.
What response rates are you getting to your Inmails?
#prominenceglobal #linkedin #Inmail
There’s not much point investing time and effort into sending Inmails unless you get a decent response. It means you’re having an impact and you can also earn back Inmail credits.
In their research LinkedIn focused on a few specific questions. Here’s a summary of key results, quoted in the LinkedIn Talent Blog:
- Shorter Inmails perform significantly better than longer ones
- Avoid sending Inmails on Saturday (and probably Friday too)
- Personalized Inmails perform about 15% better than ones sent in bulk
This raises the question as to what we mean by longer or shorter Inmails. On average a short Inmail is around 400 characters or roughly 60 to 70 words.
They tend to do better because only 10% are under 400 characters and nearly 50% of all Inmails are 800 characters or longer. So shorter messages stand out and are quicker to read.
You may need to experiment with this and of course tailor the length and content to the audience you are trying to reach.
What response rates are you getting to your Inmails?
#prominenceglobal #linkedin #Inmail