The more familiar you are to your LinkedIn audience the more likely they are to trust you. You can take this up a notch by creating LinkedIn events.

LinkedIn is the perfect vehicle for promoting both online and offline events to an audience that’s already consuming your content and hungry for more.

And LinkedIn makes it easy to set events up, giving you all the control you need for both private, invitation-only events and large public sessions.

Check out this article for a simple, step by step guide.

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