So this happened on LinkedIn again and it was puzzling, because we’re pretty sure the post was created by a professional social media agency. Read on below to see what they got so wrong.
The post was a video featuring a key industry leader promoting a particular industry program. It was put together well, but made one glaring and frankly surprising error.
The video was a mix of the industry leader delivering a speech with cutaways to images and short promotional clips of the event.
That kept it visually interesting but they missed something fundamental.
85% of social media videos are watched without sound, yet there were no captions or subtitles.
So anyone watching the video we saw today, and not using headphones, would have no idea what that industry leader was saying.
Do you always include captions with your LinkedIn videos?
#prominenceglobal #linkedin #captions
The post was a video featuring a key industry leader promoting a particular industry program. It was put together well, but made one glaring and frankly surprising error.
The video was a mix of the industry leader delivering a speech with cutaways to images and short promotional clips of the event.
That kept it visually interesting but they missed something fundamental.
85% of social media videos are watched without sound, yet there were no captions or subtitles.
So anyone watching the video we saw today, and not using headphones, would have no idea what that industry leader was saying.
Do you always include captions with your LinkedIn videos?
#prominenceglobal #linkedin #captions