Content Strategy Portfolio Examples to Get Some Inspiration for Your Own

As the competition for online attention becomes furious, digital marketing & content strategy have gone from being buzzwords to business must-haves. Good content strategy makes the difference between digital domination & obscurity. If you don't get attention from the right people online, you don't sell your product/get your funding/spread your message. And, no venture can survive if they choose to stay offline, so content strategy is non-negotiable.

Content strategy is gold, and the content strategist is the trader of gold. But to get those well-deserved prices, you, the content strategist, must showcase your wares in a content strategist portfolio.

You already know what a portfolio is, so I'll mostly be offering a set of content strategist portfolio examples that you can get ideas from. They're mostly from people who've aced the industry for quite a few years, so they're the exact people to follow.

But before that... a brief intro to the basics.

What goes into a great content strategist portfolio?

ALL your content

Yes, you saw that correctly.

Traditional portfolio-building wisdom tells us that you only include your best work in your portfolio. However, contemporary employers & potential customers want quality with quantity. People want to see that you do good work consistently and that you’re prolific in creating great work (in any format) at a decent cadence.

By including all your existing content, you show that you are prolific, versatile (if you cover different topics in your work), and can dive into research like a pro. You should include all the writing you've done, be it opinions on your own blog or guest posts. A portfolio with all your content showcases the breadth and depth of your work, showing off your expertise and experience across various channels, industries, and more.

A succinct but comprehensive introduction

Keep things short, unless you're a winner of multiple major awards or you've studied in two different Ivy League schools. Otherwise, briefly mention what you do, who you've worked with, and any outstanding achievements (awards, Guinness Book Record for deep ocean diving, etc.).

Work in ALL formats (text, audio, video)

If you have existing content across different formats (text, audio, video), include all of it in your own portfolio. This is especially true if you're a senior content strategist. It indicates that you're creating content across multiple avenues, which makes you an asset for companies looking to expand their presence on numerous social channels.

A portfolio builder like Authory lets your import your work in different formats (text, audio, video, and social media posts).

Work under NDAs, ghostwritten or agency-owned content without legal violations

Content strategists often have to work with clients who don't want them to showcase your work on their profiles on your portfolio. This is especially true when you have signed an NDA (non-disclosure agreement), if you're a ghostwriter, or if you've worked with a client (like a government agency) required to keep their workings with a certain client confidential. Or perhaps, you've worked on the UX content strategy and UX writing for a site or product, and the work sample is the site/app itself.

You'd think there is no way to get around this, but there is if you use certain tools. Of course, if you'd rather go the long way, you can reach out to get the client's consent or obscure their name from the testimonials/text/images, etc.

The easiest way, however, is to display this content within a private link. Build a portfolio site that doesn't showcase this work to everyone but allows you to create a private collection to be shared with potential clients’ confidence.

Real-world results

Nothing speaks like real-world results. Show, in hard numbers & client quotes, how you've helped employers meet business objectives on the digital ground.

If you've got a few years of experience, you should have some numbers to indicate your competence. Have you created an editorial calendar (for articles, landing pages, press releases, white papers, etc.) targeted at meeting a brand's business goals? Have these articles driven organic traffic up 34% during that year? Have you helped designed a user journey that leads to more conversions? Have your skills in shaping a company's digital content & information architecture driven greater engagement or more signups or purchases?

A great "About" section

The "About" section in your portfolio needs to summarize your achievements, skills, and services.

Open with a title, speak about your current work as a content designer, mention specializations & end with a line of personal confessions (maybe you like collecting vintage mugs, maybe you love hiking in Yosemite).

Here’s a great example from Liz Fong-Jones.

Content Strategist Portfolio Examples for you to grab some ideas

Deb Mukherjee

Deb Mukherjee is a marketer working in the DTC and B2B SaaS space and is currently the Marketing Lead at Staytuned Digital. He is also a freelance tech writer covering topics in e-Commerce and Retail.

Carrie Cousins

Carrie Cousins is a Carrie is a content marketer, designer & writer with more than fifteen years of experience. Her work samples testify to her deep knowledge of her domains.

Pam Moore

Pam Moore is an award-winning freelance health and fitness journalist and content marketing writer with over ten years of healthcare experience, regularly contributing to The Washington Post, and has also written for Time, The Guardian, Forbes, and many others.

Keith Reid-Cleveland

Keith Reid-Cleveland is a writer/editor with over seven years of experience working with content marketing, content strategy, and copywriting.

Why choose Authory to build your content strategy portfolio?

Now that you know what a top-notch content strategist portfolio looks like, let's talk about how to build one. Obviously, you need a dedicated portfolio-building tool, which is why I'm going to ask you to consider Authory.

Authory doesn’t just give you the space to copy-paste links and assemble a content strategy portfolio. It literally does over half the work: finding all bylined content you’ve ever published, importing it automatically, saving it permanently (again, automatically), and enabling you to organize your pieces into different collections.

A self-updating portfolio (no need to keep adding new work manually)

Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database.

You don't have to track down links to your published work (especially older pieces). As long as you remember and enter the URL of the site where your work exists, Authory will collate all your content for you in one dashboard.

Authory can import content from behind most soft paywalls (as long as it is a bylined piece) and some hard paywalls. However, it cannot be used to import copies of articles, podcasts, and videos you haven’t created or featured in.

Automated backups (never lose your content, ever)

All the content that Authory imports from different sources is saved permanently. You'll never have to worry about losing any of your published work. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.

All backups are in the original format — text and/or media. No screenshots.

Continued importing of past and future content (less effort for a 100% updated portfolio)

Once you enter a website URL, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) in the future will also be imported automatically. In other words, Authory will import your past and future content.

Authory also sends email notifications for every new piece it imports, so you'll always know if something you submitted has been published.

Apart from these, you also get:

• Ability to search through both your portfolio and your content database to find articles/audio/videos based on keywords. Prospective employers and hiring managers can use this to look for topics on your portfolio, and you can use it to find specific pieces within your Authory content bank.
• Ability to create a custom domain with a click.
• All imported content can be downloaded as high-res PDFs or exportable as HTML files — no lock-in period.
• Get a custom domain and personalize your portfolio even further.
• Multiple, low-effort options for customization to make your portfolio visually appealing and easy to navigate.
• In-built analytics that provides real numbers on content performance (engagement, readership) across the web and popular social media sites every 30 days. You get to see how your readers/viewers are responding to your work.
• Allows creation of newsletters with a couple of clicks. After setup, Authory will automatically send your newly published content to subscribers.
• Widgets to display your personal portfolio on other sites, such as your personal website (if you have one).

Curious? Fascinated? Get started with Authory for free and see if you get as much use out of it as the professionals I just mentioned above.