Whether you're looking to hire a writer or you're a writer, this article can help.
Looking for work is hard enough, so I'll try to help you get started. If you're a writer, you'll find 5 writer portfolio examples from professionals across different industries. If you're an employer (marketer, SEO expert, team lead, etc.), you'll find five websites where you can purchase quality content from real writers. Potential clients can detail their specifications and content strategy and get high-quality content based on tailored instructions.
• Are you looking for a writing job? Or are you looking to hire someone for a writing job? Either way, this article will help you out.
• First, we have five examples of some of the best writing portfolios you'll see in the industry. If you are looking for a writing job, your portfolio should ideally match these portfolios in quality and content. You obviously aren't going to copy any of them, but pay close attention to the aesthetics, the kind of content these writers choose to display, and more.
• Next, if you want to find writers, there are three highly effective freelance platforms listed. Sign up for these websites, post your project requirements, and you'll find writers who exactly match your needs.
• Finally, if you're interested in creating an industry-best writing portfolio, have a look at Authory. The tool does 90% of the work for you. Check out the video on "How Authory works" — you enter the URL of the sites where your work is published, and Authory will import all your bylined work to its database. You can now look through all your pieces in a single location.
• Authory is a dedicated portfolio builder that imports your content from the internet, saves it forever, proves that you do not use AI to write, provides analytics data for your content, and so much more.
5 examples of writer websites
Whitney Cwirka
Whitney Cwirka is a Charleston-based copywriter, content strategist, and content writer. She has worked with non-profits and tech-first companies, so she has extensive experience in B2B conversion writing.
Whitney works with companies of all sizes to establish their core messaging, create content strategies, and convey their value through the kind of content that gets people interested enough to convert.
Her specializations include copywriting, leading content strategy, helping with messaging development, and crafting editorial calendars.
Penny Watson
Penny Watson has been a freelance writer and professional traveler for over a decade. She has spent many years in Spain, the UK, Hong Kong, and Melbourne. Her bylines are often found in Australia’s Fairfax/Nine Traveller pages, Hong Kong’s South China Morning Post Sunday Post magazine, and Singapore’s luxury DestinAsian magazine.
She has also been featured in BBC Travel, Hong Kong Tatler, Design Anthology, and inflight magazines like Cathay Pacific (HK), Silverkris (Singapore), Mabuhay (Philippines), and Jetstar (Asia and Australia).
She has written six books, and they have been featured in CNN Travel (USA), Stuff.co.nz (NZ) and Evening Post (UK), International Traveller, InDaily, Qantas magazine, Luxury Travel, and Get Lost.
Diego Cagara
Diego Cagara has over four years of experience in UX writing and content strategy and more than six years in copywriting and journalism.
His resume is impressive — he currently works at Meta as a content strategist, crafting user-focused B2B/B2C copy, revamped page designs, and a more streamlined information architecture.
In the past, he has worked as an award-winning journalist and copywriter for more than seven news outlets and an ad agency. His employers include FCB Chicago, Spotlight News, and Times Union.
Diego is a constant learner. He has taken multiple UX writing courses, completed solo and team projects, and earned more than a few UX writing certificates.
Michal Eisikowitz
Michal Eisikowitz is an internationally published author and a copywriter who GETS IT DONE. She brings 10 Years experience in Marketing & Copywriting to the table. So, it is safe to say that you will receive targeted, refined, and effective web content from her pen (or keyboard).
To quote her freelance writer website, she is a "...results-obsessed copywriter who’s spent over a decade turning clients into WINNERS. I believe good copy is an exquisite reflection of the brand, and I’ll dig deep to discover that brand."
Michal puts heavy emphasis on research and perfectionism, which means you'll never need to spend time proofreading what she delivers. She has previously held positions of Assistant Marketing Director, Senior Copywriter, Publishing Consultant, and Journalist and has authored 73 published magazine features to date.
Rachel B. Levin
Rachel B. Levin knows freelancing writing and editing like the back of her hand. To quote her website, "I create content about innovative people, research, products, and ideas that spark meaningful changes in a variety of fields, from arts and culture to wellness and medicine."
This web content writer writes about innovators using science, tech, and natural elements to promote well-being and help the planet, a well-defined niche. On the other hand, she has also interviewed and profiled powerful women like Zooey Deschanel and Annabeth Gish, business leaders like Kara Goldin and Nykaio Grieco, influencers like Andrea Hannemann and Kimberly Snyder, and scientists like chemist Susan Taylor and marine biologist Megan Jones Gray.
Rachel has been published in membership magazines for organizations such as the California Association of Realtors and the Auto Club of Southern California. She has also been published by the Los Angeles Times, Travel+Leisure, Time Out, and the Travel Channel.
3 portals offering website content services
Upwork
Upwork is an extremely well-known online marketplace for freelancers — writers, designers, developers, and much more. The site is set up to help freelancers find clients and gigs with a couple of clicks.
If you are just starting out with little or no experience in content creation or content marketing, this is a great platform to find clients without having to do cold pitches. Whatever your niche — blog writing, content for web pages, or landing pages, you'll find relevant clients on this platform.
If you are a writer, be aware that Upwork will take a certain percentage of your earnings, depending on your income. It's usually around 10%, so factor that into your pricing.
Fiverr
Fiverr is best known for giving employers access to cost-effective freelance services. You can post jobs and find freelancers for $5 — which is where the platform name comes from.
Obviously, $5 is peanuts, but you can also find jobs paying much higher. However, the $5 jobs are best to begin with if you need experience and work samples to showcase on your portfolio.
You can hire freelancers for everything from search engine optimization to digital marketing, blog posts, graphic design, translation, animation, video editing, and more.
Crowd Content
Crowd Content allows employers and clients to find affordable, high-quality content quickly.
You sign up and fill details into a one-page order form by answering a few simple questions. Depending on your marketing strategy, you specify the type of content required. You can mention content tone, keywords, and other essentials. The information will be viewed by qualified writers and crafted within the promised time. Clients can use instant chat to interact and request revisions.
For pricing, the website offers a calculator, so you can see beforehand how much you'd have to pay for the type of content you want.
Looking to create an attention-grabbing writing portfolio that pairs substance with style? Authory can help.
When you sign up for an Authory account (for free), you get the following:
A self-updating portfolio (no need to keep adding new work manually)
Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database. You don't have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard. Authory can import content from behind most soft paywalls (as long as it is a bylined piece) and some hard paywalls.
Automated backups (never lose your content, ever)
All the content that Authory imports from different sources is saved permanently. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.
Continued importing of past and future content (less effort for a 100% updated portfolio)
Once you enter a source, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) in the future will also be imported automatically.
Apart from these, you also get a slew of miscellaneous but necessary features:
- Ability to search through both your portfolio and your content database to find articles/audio/videos based on keywords. Prospective employers and hiring managers can use this to look for topics on your portfolio, and you can use it to find specific pieces within your Authory content bank.
- Ability to create a custom domain with a click.
- Get a custom domain and personalize your online writing portfolio even further.
- Multiple, low-effort options for customization to make your portfolio visually appealing and easy to navigate.
- In-built analytics that provide real numbers on content performance (engagement, readership) across the web and popular social media sites every 30 days.
Get started with Authory for free and see for yourself what works for you!
