10 Website Writer Portfolios That You Should Look At Before Making Your Own

Fellow website writer, have you created your content writing portfolio yet?

If not, take a minute to look through these digital portfolios, created and maintained by content writers providing various writing services. They are all seasoned professionals, so you'll get some excellent ideas from how they've presented themselves. I know I did. That's why I started using Authory.

If you already have a content writer portfolio, you can still get ideas to update or upgrade it. Again, these are portfolios that are excellent at attracting potential clients, so they'll give you pointers that actually translate to paid work.

Let's dig in.

10 website writer portfolios that stand out to clients

Erin Rupp

Erin Rupp calls herself a "writer and mindful productivity nerd." Her freelance blog writing and content creation explores different practices and notions around productivity, well-being, and self-development.

Alex Hargrave

Alex Hargrave is a Reporting fellow at E&E News.

Joshua Poh

Joshua Poh writes for growing B2B SaaS companies in e-commerce, fintech, and digital analytics domains, some of these companies being Contentsquare, Coda.io, DashThis, and more.

Kayla Hollatz

In a couple of scrolls, you learn about what Kayla does, what she has achieved, and real-life examples of her success. Additionally, she allows you to take a unique quiz to figure out what your brand voice should be depending on various factors — how old the business is, your preferred writing style, your strengths, and how you like your hot chocolate (a real question in the quiz!).

Ally Denton

Ally offers everything from traditional copywriting and content creation to listicles and reported feature stories. On her writing portfolio site, she states that she is "particularly interested in writing for and about retail and eCommerce, fashion, beauty, arts & culture, and books."

Marijana Kay

Marijana Kay is a digital marketing professional and a freelance writer for B2B SaaS companies in marketing, e-commerce, and analytics. She has worked with brands like ConvertKit, Shopify Plus, Hotjar, CoSchedule & more. Additionally, she is the founder of Freelance Bold, a repository of resources meant to assist other freelance writers.

Elise Dopson

Elise Dopson's online portfolio is impressively minimal and doesn't say much except that she is a freelance writer for B2B commerce and marketing brands. Clearly, she prefers to let her work do the talking.

Jenn Chen

Jenn is a San Francisco-based freelance writer, photographer, journalist, and "coffee marketer" specializing in digital strategy, photography, and writing in the specialty coffee industry. You can find Jenn's marketing portfolio here.

Jessica Eden

Jessica is a freelance writer, digital marketer, and social media strategist based in Cincinnati & Northern Kentucky, who currently works as the Marketing Communications Specialist at LINK nky. You can find Jessica's marketing portfolio here.

Keith Reid-Cleveland

Keith is a Chicago-based writer/editor with over seven years of experience in content marketing, content strategy, and copywriting. You can find Keith's marketing portfolio here.

Now that you've seen what an incredible website writer portfolio looks like, here's a tool that can help you create one for yourself.

How to create an incredible digital portfolio for a writer

Of course, there are multiple portfolio builders in the market that can help you get an industry-best portfolio. But none of them with do about 70% of the heavy lifting for you.

Authory, a dedicated portfolio-builder, will.

Let's take a look at what you get when you sign up for Authory (for free):

A self-updating portfolio (no need to keep adding new work manually)

Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database.

These sites are called "sources." You add as many sources as you want, and every single bylined piece from every single source will be imported automatically.

You don't have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard.

Authory can import content from behind most soft paywalls (as long as it is a bylined piece) and some hard paywalls. However, it cannot be used to import copies of articles, podcasts, and videos you haven’t created or featured in.

There isn’t any need to manually upload/copy-paste your content. That said, if you happen to have any non-bylined content, you can always do so manually in those cases.

Automated backups (never lose your content, ever)

All the content that Authory imports from different sources is saved permanently. You'll never have to worry about losing any of your published work. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.

All backups are in the original format — text and/or media. No screenshots. This is super important because it lets you search through your content database, making it a valuable research tool.

Continued importing of past and future content (less effort for a 100% updated portfolio)

Once you enter a source, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) in the future will also be imported automatically. In other words, Authory will import your past and future content.

Authory also sends email notifications for every new piece it imports, so you'll always know if something you submitted has been published.

Many Authory customers have also observed that Authory notifications reached their inboxes faster than Google Alerts.

That's not all. Authory portfolios also offer a set of secondary features that turn out to be incredibly useful:

• Ability to search through both your portfolio and your content database to find articles/audio/videos based on keywords. Potential clients and hiring managers can use this to look for topics on your portfolio, and you can use it to find specific pieces within your Authory content bank.
• Ability to create a custom domain with a click.
• All imported content can be downloaded as high-res PDFs or exportable as HTML files — no lock-in period.
• Get a custom domain and personalize your portfolio even further.
• Multiple, low-effort options for customization to make your portfolio visually appealing and easy to navigate.
• In-built analytics that provide real numbers on content performance (engagement, readership) across the web and popular social media sites every 30 days. You get to see how your readers/viewers are responding to your work.
• Allows creation of newsletters with a couple of clicks. After setup, Authory will automatically send your newly published content to subscribers.
• Widgets to display your personal portfolio on other sites, such as your personal website (if you have one).
• All portfolios are responsive & SEO (search engine optimization)-aligned.

Authory has been chosen by quite a few well-known names in the writing domain — 6-time Emmy award winner David Pogue, Steven Levy, Editor at Large, WIRED, and Brian Fung, a Technology Reporter at CNN, to name a very few.

Get started with Authory for free, and see if it amps up your freelance writing career as it did for me!