To make the big bucks in freelance writing, you need a portfolio website that attracts potential clients who pay the big bucks. The best writer websites represent an individual's writing skills and comprehensively convey the type of writing they do, usually by listing authored publications.
I know this sounds vague, so this article will show you what a great writer portfolio looks like. If you are offering writing services, your writing portfolio should match and surpass the examples laid out in this piece. Once you peruse through these examples of writer websites, you will see that creating a professional writer portfolio is more than simply putting together a homepage with a call to action and a contact page, with maybe a testimonial or two thrown in..
All these elements are essential, but they must be arranged in a way to showcase your best qualities at one glance. Study each online portfolio, apply the learning and you'll have an effective and desirable content writer website at your fingertips.
• To get the right clients (ones who PAY and appreciate your unique brand of work) as a freelance writer, you need to shape a portfolio that appeals to said clients. While you cannot predict what each client would want to see in freelance writer websites, you can certainly create a writer website that highlights your own particular skills.
• To help you create the portfolio website your ideal client will love, I've got some examples to inspire you. You'll find 10 best freelance writer websites, created and maintained by writers across industries. These writer websites showcase everything from case studies, art, quirky copy, and business plans to brand stories and more.
• Each of these freelance writer website examples will give you eyes into how an expert presents themselves. These professionals are leaders in their respective fields and have already tasted the heights of success all us writers dream of. They are the perfect people to take your career cues from.
• Finally, if these portfolios inspire you, there is a tool that can help you create such a website for yourself within minutes. Authory. This portfolio builder does 90% of the work for you. Check out the video on "How Authory works" — enter the URL of the sites where your work is published, and Authory will import all your bylined work to its database. You can now look through all your pieces in a single location.
10 freelance writer website examples to inspire your online portfolio
Libby Plummer
Libby Plummer is a London-based journalist, editor, copywriter, and consultant.
She has been the UK Assistant Science and Technology Editor at MailOnline and has been published in Wired, Yahoo News UK, Mirror Online, Wareable, Metro, Total Film, Stuff, All About Space, and The Huffington Post UK. Additionally, Libby provides freelance copywriting services for several contract publishers, ad firms, and agencies. She has written for Intel, Dolby, Twitter, Elsevier, and the Institute of Physics.
Angela Black
Angela Black has had a varied career. She has written web copy for the Carbonmade website, and also created and edited marketing campaigns for the same brand.
She has worked for BIMM Direct & Digital on campaigns for Telus, Audi, and Shoppers Drug Mart. She has also written and managed online marketing campaigns for CBC, Chapters/Indigo, and SIRIUS Canada.
Susan Horsburgh
Susan Horsburgh is a journalist and writer with more than 25 years of experience writing news, features, and cover stories for leading international and Australian publications, including TIME, People, The Weekend Australian Magazine, The Australian Women's Weekly, Good Weekend, The Age (Melbourne) Magazine, The Australian Financial Review Magazine, and The Australian newspaper.
Kira Hug
Kira Hug embraces her weirdness, and it makes her awesome. She helps small business owners and SaaS companies sell their ideas, products, services, and programs through copy that creates meaningful conversation.
To quote her website, **
If you need a copywriter who takes your copy seriously (… but doesn’t take herself too seriously), I’m your woman.
She offers conversion copywriting, which is based on research, optimization, UX, editing, and understanding the customers completely.
Halle Snavely
Halle Snavely is a storyteller, copywriter, and content marketer. She has worked in the music industry, managed fundraising campaigns for nonprofits, and been a consultant and writer in the food, health, and wellness space.
She has written business plans and grants, launched businesses, developed brand stories, and created content around them.
Joel Klettke
Joel Klettke runs a team of experts who create incredible case studies for B2B clients. Intelligently, his business is named Case Study Buddy.
Klettke's team comprises of case study specialists who have been creating customer stories for seven years. There are plenty of testimonials to verify the team's expertise; no lack of social proof here.
His services include:
- Getting buy-in
- Aligning stories to business and revenue goals
- Scaling production without compromising quality
- Managing approvals and the ‘red-tape-tango.’
Michal Eisikowitz
Michal Eisikowitz is an internationally published author and a copywriter. She brings 10 Years experience in Marketing & Copywriting to the table. She has previously held positions of Assistant Marketing Director, Senior Copywriter, Publishing Consultant, and Journalist and has authored 73 published magazine features to date.
Alexandra Munroe
Alexandra Munroe is an award-winning curator, Asia scholar, and author focusing on art, culture, and institutional global strategy. She has produced over 40 exhibitions and published pioneering scholarship on modern and contemporary Asian art. Her black and white home page and the minimalist suave of the entire website, reflect her artistic sensibilities.
She organized the first major North American retrospectives of artists Yayoi Kusama (1989), Daido Moriyama (1999), Yoko Ono (2000), Mu Xin (2001), Cai Guo-Qiang (2008), and Lee Ufan (2011), among others, and has brought historic avant-garde movements as Gutai, Mono-ha, and Chinese conceptual art, as well as Japanese otaku culture, to international attention.
Muriel Vega
Muriel writes about tech, art, travel, food & more, and her design reflects this diversity. The playful whimsy, website copy, and capricious coloring over a white background make you itch to click on the icons.
Her portfolio is only one-fold long. You don’t have to scroll for any further information. Everything you need to explore her work can be clicked through via the icons or the links on top. Clearly, she is a natural with minimal & charming but effective designs. We can hope this mindset also extends to the way she shapes content.
She has bylines at Delta Sky Magazine, DWELL, Apartment Therapy, Eater, The Atlanta Journal-Constitution, The Washington Post, Atlanta Magazine, The Bitter Southerner, Outside Magazine, and others.
Bella Shing
Of all the best writer websites to inspire your own writing website, this one stands out for writing style and design. Her ideal client values both (and she'll likely have a lot of them).
The fact that Bella is a creative writer is immediately conveyed by her homepage. Her bio is just as interesting:
She left media for a while when she realized that many folks in Hollywood were looking for validation and love in all the wrong places, went on a shamanic journey, became a practitioner of many various healing modalities not least of which was becoming a Vita™ certified Sex, Love, and Relationship coach.
Bella Shing got a B.A. in Film Studies at U.C. Berkeley and a scholarship at the MFA Tisch School of the Arts program in Directing. Since then, she has production-managed a documentary series for PBS, wrote and directed over 70 commercials for congressional candidates (6 out of 7 won their races), and worked in Hollywood.
She is now the Head of Video Production for Threshold Enterprises, owner of Source Naturals®, a brand that has won 17 awards for their Wellness Formula for Best Immune product. She has also been writing and directing award-winning ads herself.
If you work in such a distinct professional niche and want to build a portfolio website, this is the one to get inspired by.
Create your own incredible portfolio with Authory
These 10 portfolio examples should have already given you some ideas. Whether you are a journalist, writer, editor, author, or working with content marketing, this tool will help you build the ideal portfolio when you need it.
Authory is a dedicated portfolio builder that literally does over half the work: finding all bylined content you’ve ever published, importing it automatically, saving it permanently (again, automatically), and letting you organize your content items into different collections (like a folder that can be sent via a URL to other people).
A self-updating portfolio (no need to keep adding new work manually)
Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database. This includes articles, videos, podcasts, web and email copy, etc.
You don't have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard.
Automated backups (never lose your content, ever)
All the content that Authory imports from different sources is saved permanently. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.
Continued importing of past and future content (less effort for a 100% updated portfolio)
Once you enter a source, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) will also be imported automatically in the future.
Authory also sends email notifications for every new piece it imports, so you'll always know if something you submitted has been published.
Apart from these, you also get:
- Ability to search your portfolio and content database to find articles/audio/videos based on keywords. Prospective employers and hiring managers can use this to look for topics on your portfolio, and you can use it to find specific pieces within your Authory content bank.
- In-built analytics that provide real numbers on content performance (engagement, readership) across the web and popular social media sites every 30 days. You get to see how your readers/viewers respond to your work.
Get started with Authory for free and see for yourself what works for you as well as it did for them.
Don't hesitate to get in touch with us.
