Unlike articles, podcasts, and videos, it's not very easy to display email copy on a portfolio. Generally, professionals take screenshots and upload them manually to their portfolio website.
This is a decent approach but is often time-consuming. Not only do you have to screenshot emails manually, but you also have to keep uploading screenshots every single time you have new email copy to display. For busy professionals, this is a swath of unnecessary, unproductive work, especially because most email campaigns comprise multiple emails, each of which must be uploaded..
In this article, I'll show you how to create an email marketing portfolio with minimal time and effort using a tool called Authory. Authory provides many functions, but its primary offering is the automatic importing of your content from wherever it is published. With email copy, all you have to do is send an email to an Authory specified ID, and you're done.
There will also be a few email marketing portfolio examples to inspire you.
I'll explain more. Let's begin.
• Creating an email marketing portfolio is not easy, especially because you need to showcase email copy. In the real world, this is somewhat tedious because the most common way to show such copy is through screenshots.
• Taking a few screenshots once is easy enough, but what if you had to screenshot every email you've ever written (for professional campaigns)? And even if you did track down and screenshot everything you've written so far, what about new email copy? The cycle of screenshotting never ends.
• Instead, what if you could forward the chosen emails to a specific ID, and they would magically show up on your portfolio? Well, it's certainly not magic because that's what you get with Authory.
• In this article, you'll find steps to build a professional-grade email marketing portfolio with Authory, a dedicated portfolio builder that does more than half the work for you. What do I mean? You'll see when you go through the steps.
• Finally, you'll see two examples of excellent email marketing portfolios that really hit the mark. If you're planning to create one of your own, these are the benchmarks to look up to and strive for.
How to create a marketing portfolio with email copy
Create your portfolio on Authory to create a marketing portfolio
- Create a portfolio on Authory. Just let the video below guide you:
Authory aggregates everything you've ever written or recorded and generates a beautiful portfolio page so you can showcase, share, and save your life's work. All you have to do is enter the URL of every website where your work exists (with a byline). Authory will extract a copy of every single piece (text, audio, video, social media posts) authored/created by you.
- Once you’ve signed up, follow the steps in this next video to set up your Authory portfolio (with minimal effort).
The entire process will not take you more than 5-7 minutes.
Importing your email copy to your Authory account
- Go to your Authory dashboard. Click on “Add Content.”
- Select “Websites & Emails” from the dialog box that shows up.
- Select the “Emails” option.
- Create a new source to import and back up your email copy.
- Name your source.
- The system will generate a “secret” email ID attached to this new source. Copy and store it somewhere secure and accessible.
- Now, any email you forward to this ID will be automated imported, and stored in Authory’s database. I used the email ID in the image you see above by forwarding an example email to it.
- Within a few minutes, this is what you’ll within your Authory dashboard under the source you just created. Here’s how it will appear.
And when I click through, I can see the email in full.
- You can use the description text above the showcased email (the bit that now says “Fwd: You’ve almost reached your goal…) to mention the results of your copy work. You can mention open rates, CTRs, or any other metrics that, in your opinion, would impress potential employers.
You can see the entire process in action in the video below:
Email Marketing Portfolio Examples to Inspire You
Val Giesler
Val Giesler is an email marketing conversion copywriter and strategist who works with B2C startups such as Podia, Beacon, Simplero, Pick, Voila Norbert, and more.
To display her work samples, she actually uses in-depth case studies. By doing so, Val doesn't just display her best work but also reveals how she creates copy based on marketing strategy. She talks to her customers, identifies specific problems, and creates copy targeted at said problems.
Her process is detailed, logical, and extremely articulate, and distinctly sets her apart. Additionally, if you're looking for a testimonial or two or five, Val's portfolio won't disappoint you.
Joana Wiebe
Joana Wiebe doesn't just write copy but also trains other copywriters. She provides “Old-school copywriting for new-school copywriters” (from her Twitter account) through her brand copyhackers.com.
Apart from creating Copyhackers, she is also Copy Chief at CH Agency. Her clients include BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social, VWO and more. With 15 years of experience, she has also been invited to speak at conferences like Mozcon, INBOUND, SearchLove, and CXL.
Joana has coached more than 70,000 people at early and growth-stage startups, small businesses, huge businesses, international agencies, and independent establishments.
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Creating a visually alluring and sufficiently comprehensive email marketing portfolio is not the easiest thing in the world, but Authory can help copywriters and marketers make it much easier for themselves.
Sign up for Authory’s 14-day free trial, create your own portfolio, and take it from there. No one’s opinion on this matters but yours.
