10 Copywriting Portfolio Examples to Inspire You & Attract More Clients

Copywriting is one of the most lucrative writing careers out there, especially in 2024. But not every copywriter will make the big bucks.

Apart from differences in skill, a huge factor in attracting clients who pay well is the copywriter's portfolio. You send your online portfolio to showcase the depth and expanse of your skills, experience, expertise, and industry knowledge.

Naturally, your copywriter's website needs to be the best possible one you can build, given your circumstances and resources. In this article, I'll try to help with that exercise by listing a set of 10 best copywriter website examples that will demonstrate what a "best copywriting portfolio" looks like in the current industry.

If you intend to create a copywriting portfolio yourself, I'll also introduce you to a tool that will allow you to whip up a portfolio website within minutes. In case that interests you, stick around.

10 copywriter portfolio examples from industry experts who get PAID

Shanley Cox — showcase diverse skills on a copywriter website

Shanley Cox is a copywriter and photographer. She works with small businesses, creative entrepreneurs, and digital influencers. Her freelance copywriter portfolio mentions that she prefers clients with a collaborative approach who "aren’t afraid to be bold when it comes to their brand."

Gio Marcus — the perfect portfolio if you're copywriting for celebrities

Gio Marcus comes with a list of unusually stellar past clients, who have "written a total of 35 New York Times bestsellers — translated into 190 languages! — have their own Netflix series, are regulars on TV shows, win Academy Award nominations, and are guests of Oprah, Marie Forleo, and Sir Richard Branson." If a client wants to find the best copywriter in a competitive digital market, Gio is very likely to top that list.

Ramon Antonio Matta — a portfolio website that promises quality & quantity

Ramon Antonio Matta runs Content Done Write (CDW), providing expert and professional content creation services. He provides a wide (and I mean wide) range of writing services, including keyword research, site content audits, SEO copy, articles, press releases, blogs, FAQs, case studies, white papers, e-books, and much much more.

Ramon's copywriting portfolio example focused on detail and showcasing quality along with quantity, which is an excellent approach when building your copywriter's portfolio.

Evan Benner — a portfolio page for a multi-skilled copywriter

Evan Brenner is a master of many trades — Copywriting, creative concepting, copy-editing, strategic content marketing, and social media. He has worked for Legacy Marketing Partners, the Zócalo Group, Vokal, The Bond Group, THIRD STREET, and more.

On his website, he says, "I believe messages can be clever without being convoluted. They can hold intrigue without overstaying their welcome. I'm working to define that line—so your audience gets what matters most to them while your business prospers."

K.J. Brett — one-pager copywriting portfolio example

All K.J. Brett says in their portfolio is, "Kim is an award-winning copywriter and content writer based in Hertfordshire, UK." Their tagline serves as their "About Me" too.

They showcase 3 work samples, 3 testimonials, and mention 3 awards. This deliberate sense of symmetry is very pleasing to the eye. It also does a fine job of conveying Brett's own confidence in their work.

If you're considering a one-page portfolio, Brett's eye for color and pared-down design is worth noting closely. There's nothing wrong with a separate page (or more) for each segment (a separate contact page, for eg.). But a one-pager (if it's easy on the eyes) does help keep things concise.

Sarah Henry — use a testimonial as your "About Me"

Sarah Henry has worked as a senior copywriter at Doner, DP+, Rock Central, and Quicken Loans, all in the Detroit area. Her portfolio site showcases multiple writing samples, so a potential client won't have to look too far to establish her expertise.

What's interesting about this copywriting website is that Sarah uses testimonials to introduce herself on her "About Me" page". Instead of declaring what she can do, she just lets her previous clients vouch for her copywriting career.

This is an excellent way to convey the value of your copywriting services while maintaining brevity and wit. 10/10 recommend.

Bigmouth Copy — let website visuals communicate your copywriting experience

One look at Bigmouth Copy and you'll know that owner Taylor De La Fuente serves a very specific kind of client. If you're interested in an unpredictable but effective copy, you need Taylor's writing skills on your side. Check out her copywriting samples, and you'll understand her specific niche.

While copywriters don't always focus on the aesthetics of their website (and it isn't always necessary), visuals can be very effective in convincing the right clients to hire you. If someone is into Taylor's bubblegum-punk rock vibe, they'll also definitely love her work.

Melissa Fiorenza — a portfolio for an award-winning copywriter

Melissa Fiorenza has over two decades of experience in writing about nutrition, fitness, wellness, finances, and beauty. Her writing has been published in EatThis.com, Health.com, Prevention.com, Cosmopolitan, Time Out New York, and The TODAY Show.

This copywriter, content strategist, and marketer has won an ADDY award. She is also a published author.

Maggie Smith — what two decades of copywriting experience look like

Maggie Kim is a writer, editor, copywriter, content, and brand strategist with over twenty years of experience in print, digital and social media. She has been a staff writer for national magazines and works with both established and startup companies to curate brand voice, refine storytelling, and optimize content strategy in the beauty, fashion, food, entertainment, health, and wellness space.

Susan Fletcher — a public historian who also writes copy

Susan Fletcher is a public historian, writer, and artist. She is passionate about sharing the unfolding story of Colorado, and the history of toys and play.

Susan is the author of "Exploring the History of Childhood and Play Through Fifty Historic Treasures," the co-author of "The Glen Eyrie Story," and the co-editor of "Dawson Trotman in His Own Words."

In addition to her academic scholarship, she writes about visual and performing arts in "Springs Magazine" and "The Colorado Collective." When she isn’t doing mental time travel, Susan enjoys photography, drawing, painting, and hiking.

Now that you've seen some stellar copywriting examples, why not explore a tool that can help you create such copywriting portfolios for yourself?

Create a copywriting portfolio in about 48 hours with Authory (with a built-in portfolio template)

If you want to build a copywriting portfolio and you already have a significant amount of published work, Authory can help. This dedicated portfolio-building tool is equipped with a very significant advantage over others — it does most of the work automatically.

Authory can automatically import content from any specific URL as long as it is bylined. Essentially, you enter a URL, and Authory finds every single bylined piece on that site. Then, it imports a copy of that work to its internal databases — a repository that can only be accessed by you.

Let's talk about what you get when you sign up for a FREE Authory account:

Auto-updating portfolio

Given that you should, ideally, look to add ALL your content to your portfolio to showcase the breadth and depth of your work, an automatic portfolio builder like Authory is a blessing. There's no need to keep updating your portfolio because Authory will do that for you.

Collections

With collections, you can organize ALL your content into public and/or private sections to share with specific clients. In fact, you can build a collection for each gig application if you so choose!

Assurance that your writing is AI-free

Authory offers, by default, a Human Writer Certificate. The tool stores and maintains an archive of every customer’s content. Instead of looking at their writing in isolation, Authory’s AI-detection algorithm looks at the writer’s ENTIRE publication history. This allows it to recognize, internalize, and judge each writer’s personal writing style closely, almost without inaccuracy.

By doing so, this portfolio builder can also definitively state that you do not use any AI tools or editors to generate content. If you're curious about knowing more, check out the video below.

Content backup

Websites go down, content gets re-bylined, and people constantly lose access to their work. With Authory, that'll never be an issue because it backs up all your content in their original formats — no measly screenshots here — so your work is safeguarded forever.

Sign up for your free trial

There's a lot, LOT more, so why not try Authory's free 14-day trial? Build your portfolio in about 3 minutes, and let's take it from there.