An album of Google-obsessed SEO content writer portfolio examples by SEO content writers who consider traffic growth their nirvana!

SEO Content Writer Portfolio Examples

The process of getting an app to market isn’t linear. There can be many U-turns and roadblocks when optimizing an app’s design, usage, and marketability. Prototype design is one way to avoid these obstacles, acting as a sandpit for exploring and…

A Guide to Mobile App Prototype (2023)

App ideas can sound brilliant in theory. But the reality of developing and launching a successful app is complex. App users are fickle, and engagement levels can drop fast if an app doesn’t match their needs or UX is too complicated. But this is…

MVP App Development

When developing a new app or upgrading app functionality, organizations often choose to work with app development vendors. But finding the best or most appropriate ones relies on a proper tender process in the form of an app development RFP (Request…

App Development RFP (2023)

As part of the uptick in social commerce that’s set to reach $1.2 trillion by 2025, Instagram marketing’s reach has grown by 20% in the last year. And this is outpacing Facebook by some margin. With features that are often complex to navigate,…

Top Instagram Marketing Companies (2023)

Storytelling in real-time, in any location, via an app, lies at the heart of Snapchat. And it’s the younger generation’s use of the platform that makes Snapchat marketing attractive to app owners. 80% of US teens are using Snapchat once a month,…

Top Snapchat Marketing Companies (2023)

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to consider, many look for help from social media…

Top Social Media Marketing Companies (2023)

Mobile marketing activity is increasing because more people are spending more time on mobile devices. As a result, advertising spend has increased and will account for over 50% of total spend in 2022. Also, around 90% of shoppers say that a positive…

Top Mobile Marketing Companies (2022)

Push notifications offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. But to get results, app companies must strike a fine balance – send too many and users tune out. Don’t send enough and…

Top Push Notifications Services (2023)

Facebook is the world’s largest social media site. And reports show over 10 million advertisers carry out Facebook marketing to grow their audience bases. But achieving success on Meta’s platform often comes from partnering with Facebook marketing…

Top Facebook Marketing Companies (2023)

Gaming, entertainment, social media, and subscription-based apps all drive huge revenues from in-app advertising. And since many more of us are spending more time on devices, in-app advertising offers a targeted and measurable way to capture…

Top In-App Advertising Companies (2022)

Incentivized ads reward users in exchange for their actions. And they can reap huge benefits for advertisers who turn to incentivized advertising networks for help. Top Incentivized Advertising Networks Through custom creatives, user targeting and…

Top Incentivized Advertising Networks (2022)

A content lock is a reliable way to monetize new or existing content while accessing the benefits of a CPA model (Cost-Per-Action). Advertisers and publishers can work with content lock advertising networks to increase subscribers, generate qualified…

Content Lock Advertising Networks (2022)

Interstitial mobile ads offer marketers an exciting way to engage mobile app users while boosting user experience. Appearing as full-screen ads at a variety of app transition points, such as pre-roll or launch, interstitial mobile ads gain high…

Interstitial Mobile Ads (2022)

By popping up into a full-screen ad, behind the active browser screen, popunder ads offer a subtle but effective way to generate traffic. Because of this, they’re effective for lead generation, retargeting, and conversion. Popunders are also a great…

Popunder ads (2022)

Mobile native ads drive high engagement rates. And with investment in this area growing every year, more and more marketers are reaching out to native ad networks and using native ads platforms. Because of high engagement and CTRs, native advertising…

Native Ad Networks (2022)

If you’re looking to increase user acquisition with more app installs, this guide will help you. In it, we’ll review the benefits of using app install ad platforms for running any successful app install ad campaign. Plus, we’ll cover some of the…

Top App Install Ad Platforms (2023)

Mobile banner ad networks are third parties that assist advertisers with gaining new customers. But they also enable publishers to monetize their apps using mobile ad banners. And as a long-standing form of display advertising, mobile ad banners are…

Top Mobile Banner Ad Networks (2022)

Offerwall ads are a form of incentivized advertising that can boost in-app purchasing and promote higher user retention. By giving users a set of options to exchange their actions in return for in-app currency, offerwall advertising promotes…

Offerwall Ads (2023)

Rewarded video ads are a popular way to boost app engagement and increase user retention. They’re also the most favored advertising format for gamers who want to make in-game progress. But along with improving gamers’ in-app experiences, rewarded…

Rewarded Video Ads (2022)

Content marketers have rated mobile video ads as the most important format for revenue generation. And with usage increasing every year, mobile video ads are also effective for lead generation and relationship building. Top Mobile Video Ads Networks…

Improve Physio Patient Confidence with the WriteUpp and Physitrack Integration

Through therapy, people can discover their inner selves and greater well-being by finding the answers they couldn’t get before. Relationships with therapists are based on trust and helping clients to become “unstuck” in their lives. Questions that…

The Top 3 Therapy Intake Questions (and How to Record Them)

Becoming a registered provider with private health insurance companies has some great advantages, but there are also some drawbacks you should consider before taking the plunge. By joining an insurance panel, you’ll get the potential for new…

The Pros and Cons of Accepting Insurance Payments as a Therapist

One of the most important decisions when setting up a private practice is how to charge for therapy services. It can be tricky to find a balance between charging a rate that covers operational costs and lets you earn a living while accommodating…

How to Set Sliding Scale Fees for Your Practice

An effective nutrition and training program is the foundation of any good fitness plan when building muscle. But training with fitness supplements can be ideal if you want to achieve your goals faster. In this article show Looking for the best…

The Role of Fitness Supplements for Gym Beginners

Building Muscle – Muscle is built by growing muscle cells; your body can add around half a pound of muscle mass weekly. Strength training and adequate protein are the foundation for building muscle. But recovery, rest, and the right dietary…

8 Important Tips for Building Muscle

Physiotherapy continues to be a highly sought-after and respected profession, offering reliable and consistent opportunities. The work is skilled, challenging and comparatively well-paid. But how much do qualified physiotherapists earn? And what…

The Physiotherapy Salary Guide: 2023

GDPR legislation affects every organisation that holds personal data, and that, of course, includes those who work in private practice. If you’re new to private practice, worried about GDPR, or just totally bamboozled by it, there is now a free,…

GDPR Training Course for Healthcare Professionals in 2023

If you’re looking to start your own healthcare practice, the best place to get advice is from people who have been there and done that. In this article, we’ve curated the best advice from practitioners who have been through it all. 1. Your Private…

7 Things I Wish I’d Known Before Starting A Private Practice

Growing your practice doesn’t have to cost the earth. Marketing is an opportunity to engage with the community and educate future patients, and you can do it with a pretty small budget. Here are five marketing ideas that can create a dynamic impact…

5 Low-Cost Marketing Hacks for Your Physiotherapy Practice

SOAP notes are a simple yet effective way to document your client’s progress and maintain communication between yourself and other physios. They record the entire process of a physical therapist interacting with a patient and have the advantage of…

How to Write SOAP Notes for Physical Therapy

Google is the ultimate search referrer: it currently holds more than 92% of the search engine market share. Whether you want foot or web traffic, creating a Google Business Profile (formerly known as Google My Business) is an important way to attract…

Are You Making the Most of Your Google Business Profile?

Many UK physiotherapists are combining working in both the public and private sectors; they’re augmenting their ‘day job’ income, developing an area of interest in their own time, and even tendering as a private physiotherapy company for an NHS…

Why Are Physiotherapists Turning to Private Practice?

Sales reps consider LinkedIn as one of their best friends when it comes to increasing close rates. They use it to prospect, qualify, and close business. But how do they increase their LinkedIn close rate? 65% of B2B companies say they have won a…

LinkedIn Close Rates: The Ultimate Guide

A practice manager plays a key role in the smooth and effective operation of a practice. They can be involved in activities like business planning, finance, recruiting, training, and IT, depending on the size of the practice. They’ll also be…

How to Gain a Certificate in Practice Management

We’re all experiencing cost pressures, and maybe it doesn’t feel like the right time to invest in a practice management system. But the key word here is “invest.” This article explains how investing just a few £’s on practice management software will…

8 Ways to Save Money by Using Practice Management Software

The decision to offer a free initial consultation may be easier for you if you are an established therapist. But if you’re just starting in private practice, the decision might not be so easy. Free consultations are a great way to let potential…

Should You Offer Clients a Free First Therapy Session?

As a healthcare practice owner, you’ll also be actively engaged in its management – even if that’s not your area of expertise. Fortunately, practice management doesn’t have to be a nightmare. Thanks to advancements in medical technology, there are…

What is Practice Management in Healthcare?

As a private practice owner, one of your biggest challenges is to ensure that your patients receive the best care while maintaining profitability. To stay on top of your goals, you need to consider finances, operation, staffing, services, scheduling,…

Using KPIs in Private Practice

We use pronouns to refer to people’s gender—for example, “she/her” or “he/him”. But not everyone resonates with binary definitions of gender; some individuals may use gender-neutral pronouns such as “they/them” or “ze/zir”. Every person deserves…

Why Gender Pronouns Matter in Private Practice

SEO Content Writer & Website Copywriter for B2B and SaaS brands. Check out my portfolio and book a consultation.

Ellie Macdonald - SEO Content Writer

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I never want this to happen to you. Michael Lewis – the author of Moneyball, The Big Short, The Blind Side, etc – has a terrific podcast called Against the Rules. In a recent episode, Lewis and famous baseball statistician Bill James were discussing…

Moneyball’s Essential Stock Market Lesson

Saving money is a no-brainer. Its benefit is obvious. You have more money! Your bank account grows. Your 401(k) grows. You can retire (potentially early) and do fun things with the savings you’ve built up over time. But there’s a second, hidden…

The Hidden Benefit of Saving Money

You’re seeing Silicon Valley Bank (SVB) in the news. People are comparing it to the Great Financial Crisis in 2008. What’s going on? Let’s talk about Silicon Valley Bank in simple terms. I’m writing this ~2pm EST on Sunday March 12. I will update…

Silicon Valley Bank 101

Outsiders think they know how something works. You know the type. Those armchair experts opining at the Thanksgiving table. The least experienced are the most confident in their knowledge. Insiders actually know how something works. And that, as the…

Great Investors’ Little Secret

Lawrence recently wrote in: Dear Jesse, My wife is 70 and I’m about to turn 70, and we’ve been retired for 8 years, and even with the tough market in 2022, our portfolio is up 40% from when we retired – from ~$3M to $4.2M. But I can’t bring myself to…

Dying with Millions

The McDonald’s Test is a simple way to ask yourself: am I really enjoying the fruits of my labor? While chatting with a client last year, we discussed a vital financial planning topic: spending their retirement savings. It’s challenging for many…

The McDonald’s Test

Retirement math can be complex. Investment returns, Social Security, spending rates, etc. But we’re keeping it simple today. We’re going to cover a basic concept that will allow you to retire decades early. Imagine a married couple with the following…

How to Retire Decades Early

Rochester is home to a dedicated clutch of platform tennis addicts. And you ask: what is platform tennis? Platform tennis (a.k.a. “paddle tennis” or, most often, just “paddle”) is an outdoor-only cold-weather racket sport, played almost exclusively…

The Negative Arts of Money and Paddle

As of October 2022, stocks were down 25% from their previous high. Bonds were down 15% over the same period. A “balanced” 60/40 portfolio was down 21%. It was, by some measure, the worst investing year in a lifetime. But life goes on. What’s happened…

Portfolios Are Up How Much?!?!

Samuel Bolton Jr. was a successful businessman, brewer, politician, and philanthropist in Troy, NY in the late 1800s. Why, then, did Bolton kill himself by diving into a vat of hot beer? He didn’t understand risk. No, not the risk of diving into…

The Investor Who Died In a Vat of Hot Beer

I wish I could run 5 miles a day without the discomfort, the exertion, and the required hour of time. (Yeah, I’m slow). But there’s no such thing as “passive running.” You either run or you don’t. The same goes for a healthy diet. And reading. And…

Don’t Be A Dummy. Be A Chicken.

What happens when you die? Will your soul travel to an ethereal plane? Does your spirit remain on Earth? Or, more simply, does your body decompose from whence it came? Welcome to The Existential Interest, a new blog where I wax philosophical on the…

Estate Planning 101

Investing is all about risk and reward. When investors take more risk, they demand more reward. One such “risk premium” is the concept of illiquidity. Liquid assets are easily converted to cash. Stocks are liquid. You can buy or sell them five days a…

The Easiest Money That Investors Ignore

For you cave-dwellers, Wordle is a word-guessing game where you have six guesses to correctly find a 5-letter word. After each guess, you learn which letters you’ve guessed correctly and if you placed those letters in the right/wrong spot. There are…

Wordle’s Hidden Financial Lesson

All the following inflation data is from the Bureau of Labor Statistics. Food at home costs are up 12% year-over-year. This affects you! (Unless you’re a mystical no-food yogi…yikes). We all need to eat. But can we make economical food choices to…

The Secret To Beating Inflation

Math can unlock the world for us. But only if we use it accurately. A quick lesson today on investment performance. Apologies if I end up being soap-boxy. But bad math (especially by experts) ruffles my feathers. To start, it’s high time The Best…

Even “Experts” Measure Stupidly

Another quarter in the books! Every three months, I take a look at my personal finances, share recent news from The Best Interest, and show you more dog pictures. Here are my previous quarterly updates: Why share this info? To brag about money?! No…

Net Worth, Projects, and Dogs – Update Q4 2022

On a recent episode of Freakonomics, author Yuval Noah Harari** said: Viruses exist whether we believe in them or not. Even if you don’t accept the stories about viruses, they can still kill you. Yuval Noah Harari 🚨 This is not an article about…

9 Scientific Facts to Improve Your Finances

My wife’s family lives in Clarence, NY, about 10 miles east of downtown Buffalo. We sat in their house for Christmas as 4 feet of snow and consistent 50-70 mph winds snow-globed the world around us. Buffalo got crushed by this storm. But probably NOT…

A Cold Lesson from the Buffalo Blizzard

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost Most people know Robert Frost’s famous poem, The Road Not Taken. Especially the last few lines, written above. And most people…

Two Roads To Financial Independence

It’s only the start of the third week this year, and I’m looking back at a hectic couple of weeks at work, new school for the older one, farewell to the younger one’s crib, the start of potty training, farewell to my wisdom teeth (and all the fun…

Serendipity, Whimsy, and Funhouse mirrors

I spent the last few days reading Glennon Doyle’s Untamed, and as a listener to her podcast We Can Do Hard Things (okay - as part of her Pod Squad), I was catching up on an episode this morning that ended with the most lovely song by her daughter,…

We can do hard things (or, thoughts about last year and this year)

Maya Angelou writes, “In the flush of love’s light we dare be brave And suddenly we see that love costs all we are and will ever be. Yet it is only love which sets us free.” What a beautiful way to capture both how selfish and how selfless the choice…

In the flush of love's light

Photo by Stephen Salpukas from Nruthyarchana, presented two weeks ago. The show’s still up on YouTube if you missed it. This year has been a roller coaster personally, professionally, and artistically. It seems especially apt to pour my swirling…

Reflections

I’m presenting a solo program on Sunday, December 4th at 4 pm Eastern, and I hope you’ll join me for the performance. This is something I’ve been hoping to do for a long time, and seriously working toward for the past year - a show where I get to…

You're Invited - Nruthyarchana

Note: I found this nearly complete draft as I was about to start on a brand new piece, so I’m wrapping this up and posting it. New post to come soon! Yeah, that’s a bit of a clickbait-y title, but really, it also covers what I want to talk about.…

Why I used to hate performing and what *Science* tells me I can do

If I look at the clock, it’s the next day, but in my mind, it’s still Guru Pournami. I’ve had a thought since this morning, and I’m only now able to write it down: It is knowledge that dispels darkness (“gu”, being darkness and “ru” meaning to…

Dispelling Darkness

This year has been moving at a frenetic pace, and I can’t believe it’s nearly June (HELLO trip around the sun #32, you are here FAR too quickly and I’m not ready!) Generally speaking, my favorite approach to cooking is having pots and pans (and the…

Taking a breathe

At the beginning of last year, I wrote this: So, I’m going to dance. I’m going to dance daily. I’m going to be kind to myself as I dance, instead of tearing myself down with harsh self-criticism. But I will not let up, and if it’s a choice between…

Marking the passage of another year

Today is an important day historically. In 1955, Emmett Till, a 14 year old Black boy was lynched and murdered, after being accused of being lewd with a white woman who was selling him candy. (She recanted her testimony decades later). In 1963, on…

Art and Identity: a journey + 2 performances you need to watch

I’m starting a podcast!
I’m starting a podcast with fellow dancer, writer, choreographer, and early aughts music connoisseur Kiran Rajagopalan because he’s awesome and I’m awesome and we want to share our awesomeness with the world.
In all…

An Off the Beat idea

I’m back to talking about rhythm. (Because I can’t not).
During the last couple of months, I had a couple performance experiences that let me revisit my ideas related to it. At the Richmond Dance Festival by Dogtown Dance Theater, my mother was the…

The rippling breath, the beating heart

Photo credit: Bill Sigafoos / Firehouse Theatre
When I was in grad school, in one of my early classes, my professors talked about how the texts tell as that the artist should be like a clear vessel to let the colors of characters through to the…

Fires in the Mirror - A Reflection

For its 18th dance festival, ResiliDance, IDEA harnessed the possibilities of virtual programming by bringing together over 60 speakers and 20 performing groups from India, US, UK & NZ for 24 hours of programming spanning 4 days, as well as 5 films…

ResiliDance - A Review

It’s been a trying few days (weeks? months?) for me, but it’s been art that’s kept me sane and sustained me, and as I look at the crazy few days (weeks? months?) ahead, it’s art, again, that’ll see me through. Sharing that lovely pieces of…

Joyful things

Content warnings: Gun Violence, Murder
Tonight, my heart is aching.
This month, my heart has been aching.
A mass shooting in Atlanta. A mass shooting in Boulder. A car jacking in Washington D.C.. A mass shooting in Virginia Beach. Another shooting in…

Processing the violence.

Last night was closing night of the show The Untethered: Homecoming 2020. A diverse group of alums from across the country - and even internationally! - came together to offer both a performance and their stories, journeys, and wisdom for the…

Empowering Spaces for the Arts

May 7 Fires in the Mirror - A Reflection

When I started writing here, I was at an inflection point in my dance journey. A student of dance and passionate about Kuchipudi for many years, I was trying to convince myself that firstly, I had the satta to be a dancer; secondly, I was trying to…

A statement of intention

I just finished watching Sunday’s lineup for Prakriti Dance’s Festival of Kuchipudi, and my mind is abuzz. First - some context. Kasi Aysola, a dynamic and passionate artist, and codirector of Prakriti Dance, curated the festival. Using a blend of…

Festival of Kuchipudi - A reflection

One year ago. It’s 7 o’clock on a Friday night. There’s a closet full of dresses, racks full of shoes, and trays of sparkling accessories—and you have nowhere to go. Dreaming of a night out in stilettos and winged eyeliner, you fall asleep once again…

Friday Night Fever Dream

Chronic diseases are common and costly. Six in ten adults in the US have a chronic illness, while four in ten adults have two or more. According to the CDC, chronic diseases are conditions that last at least one year, need continuous medical…

How symptom checkers can lower the cost of chronic conditions

In the early spring of 2020, in downtown Toronto, a man was stabbed in the chest. Ambulance bay doors crashed open as paramedics rushed the patient into St. Michael’s Hospital. Within seconds of his arrival, he was inside the trauma bay, unconscious…

Design for Survival: How to Build a Better Trauma Bay

An effective digital front door needs to be much more than just the entry point into the system. Consider the front door of an office building—it is not only an entrance but it also leads to a receptionist to guide visitors and help you complete…

The Insider’s Guide to Implementing Digital Front Doors

Gone are the days of crowded waiting rooms and uncomfortable hospital beds. Here's how health-care workers and institutions are revolutionizing surgery, patient care, cancer treatment—and more.
The Trauma Room Black Box
Emergency-room doctors are not…

10 Life-Saving Medical Innovations Coming to a Hospital Near You

Kirsten Gardner, deputy mayor for South Dundas, teaches a Mental Health First Aid course for the Mental Health Commission of Canada. In this interview, she tells us what motivates her as a mental health ambassador, what comes as the biggest surprise…

Meet the Mental Health First Aid Instructor

Dr. Brittany Wenniserí:iostha Jock, Ph.D., is an Assistant Professor at McGill University in the Centre for Indigenous Peoples’ Nutrition & Environment (CINE). With a bachelor’s degree in chemistry from Syracuse University, a master’s degree in…

Meet The Epidemiologist

As more physicians take the leap into thought leadership, they are seeing the value of hiring writers to help them rise to the top. Here’s how they can find the right fit for their needs.
If you choose to hire a writer, they’ll serve as an extension…

How Physicians Can Add a Writer to Their Team — And Get it Right the First Time

In February 2020, the first wave of COVID-19 reality washed into my town. I instantly quit my hospital job and never looked back. It was one of the best decisions I’ve made.
One year ago today, my small Canadian town made national headlines when…

When a Quarantine Came to Town

How can physicians become better known as an expert in their field? Here are 8 recommendations to stand out from the crowd — all of them are based on my experience working with top-of-their-game physicians.
Find your niche.
Start by narrowing your…

8 Ways Physicians Can Become Thought Leaders

Thought leadership. As a physician, does that idea make you excited? Or a bit queasy? While some physicians jump at the chance to be seen and heard, others are turned off by the concept — it conjures up images of social media influencers, popularity…

5 Reasons Physicians Should Become Thought Leaders

The paramedics radioed in the details to the rural Ontario hospital: female teenager, intentional overdose, ETA five minutes. The patient’s mother arrived with her, wearing a look I had grown all too familiar with—bewilderment, incredulity, fear.…

The Many Ways We’re Failing Our Children’s Mental Health

As we are confronted by a new global health epidemic in the form of COVID-19, the challenges and opportunities of global data sharing come into sharp focus. Due to significant data collection and sharing issues during the 2013–2016 Ebola outbreak,…

Leveraging standardised data in response to the novel coronavirus outbreak

Photo: Courtesy Cynthia Rennie-Faubert
Cynthia Rennie-Faubert, 48, nurse, Cornwall, Ont.
In January 2020, as I watched the news about the coronavirus outbreak in Wuhan, I kept thinking, ‘This is not good.’ As the situation escalated, I knew it was…

I’m a Canadian ER Nurse—Here’s What It’s Like Fighting Coronavirus on the Front Line

In this article, we hear from physicians presenting at the upcoming Orthopedic Value-Based Care conference as they share their perspectives on the future of ambulatory surgery centers. From regulations to reimbursement, we dive into the opportunities…

Ambulatory Surgery Centers: Creating Value through Outpatient Surgery

Dr. Michael Suk MD, JD, MPH, FACS is chair of the department of Orthopedics and the clinical driving force behind the Geisinger ProvenCare® Acute Orthopaedic Programs. He also has a law degree, a Master in Public Health, and served as a White House…

Creating New Care Models

All progress in medicine depends on innovative thinking. But how can we harness the power of new ideas if healthcare professionals are working in silos? It’s a problem that plays out again and again across our healthcare system as teams struggle to…

The Value of Interdisciplinary Medical Summits

Dr. Arnaldo Valedon is a fellowship-trained anesthesiologist at WellSpan Health and a longtime ASC field surveyor. He will be speaking at the OVBC 2020 conference about how to navigate state and federal regulations and how to prepare for an…