A collection of world-class B2B writer portfolio examples by top business-to-business writers!

B2B Writer Portfolio Examples

Let’s be honest—writing customer stories is hard. Even getting a customer to agree to participate can be a project in and of itself. (I’m still holding out hope I might hear back from a few promising candidates who ghosted me.) And that’s before you…

Four Keys to Writing Captivating Customer Stories

Think of the tech job market like a queue at a busy taxi stand. That’s how MIT researchers described it in a 2015 article—they modeled applicants as people waiting their turn for a taxi and employers as the taxis themselves. The difficulty of…

It’s Getting Hot in Here: Tips For Hiring Tech Talent In An Overheated Market

What does a 1989 movie about a teenage witch have to do with writer’s block? A lot actually. Hayao Miyazaki’s film Kiki’s Delivery Service tells the story of a young witch setting out on her own to begin her training. But from the moment she arrives…

How To Beat Writer’s Block (According To A Teenage Witch)

Here’s a fun challenge. Try to read this passage by Dr. Judith Butler, excerpted from her article “Further Reflections on the Conversations of Our Time”: The move from a structuralist account in which capital is understood to structure social…

The Curse of Knowledge: Is Your Expertise Turning You Into A Bad Writer?

In the post-pandemic remote work debate, Apple is taking a firm stance: its employees must return to the office, whether they want to or not.
“We believe that in-person collaboration is essential to our culture and our future,” said Apple VP Deirdre…

Reopening vs. Remote-first: How Three Companies Are Handling Their Return To Office

Gwyneth Paltrow starts her day swishing coconut oil around her mouth. Jay Shetty meditates for two hours every morning in a routine that includes “breathwork, visualization, and mantra meditation.” Arianna Huffington swears by nightly candlelit baths…

Four Creative Principles For Writers To Live By

Picture using your microchipped state ID card to register a business with your co-founder who lives some 5,000 miles away. In 30 minutes, it’s complete. This may seem like some futuristic vision of a digital, corporatized utopian state, but the…

Is Estonia the Next Silicon Valley?

 Bad writing advice can turn up in unexpected places. For me, the worst writing advice I’ve ever received came from an English professor from Oxford (yes, really). It was the eve of my master’s thesis submission and the professor in question was, in…

How I learned to trust my writing instincts (and you can too)


Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Sure, everyone claims to have a sighting—but do they really exist?
As intrepid salespeople, we wanted to investigate once and for all. What we…

Free Sales Tools Reps Can’t Live Without

I know you’ve seen them.
The posts that go like this.
One single line after another.
Like bizarre business-oriented free verse.
People are calling it “broetry.”
You’ve just read a broem.
What is broetry?
I spent three months researching the format to…

Why You Should Avoid the Broetry Writing Trend

I know you’ve seen them. The LinkedIn posts that go like this. One single line after another. It starts with a surprising personal story. An unexpected workplace anecdote. Struggle and triumph immortalized. In bizarre business-oriented free…

Dead Broets Society: The Story Behind the Strange and Bewildering Trend That’s Eating LinkedIn


Right now, freelancers are living in tumultuous times. One successful 18th-century writer understood the struggle better than most—and what was true in her time is still useful in learning how to become a freelance writer today.
Charlotte Lennox (née…

How to Become a Freelance Writer: Timeless Wisdom From a Bygone Novelist

“OK boomer.” VSCO girls. “Old Town Road.” Even if you’re not on TikTok, you’re probably familiar with some of its most pervasive memes.
TikTok, or Douyin, as it’s known in China, is a social network where users share short videos, typically set to…

The Complete Beginner’s Guide to TikTok for Business

It’s a little known fact that one of the most celebrated writers in the English language hardly ever wrote his own work. Instead, he composed his verses walking on a gravel path near his home, pounding out the meter to the timing of his footfalls.…

Fenwick's Name

Journalism jobs are disappearing. Academia offers little refuge. B2B writing provides a world of opportunity—but this world also includes a million projects vying for your attention, as well as the pressure to work all hours of the day and night and…

Your Writing Struggles Aren’t New—They’re Timeless

The Mastery Project is a series where we dissect, study, and test a topic to produce rules for our writers and designers. When we learn something, we share.
Emerging research indicates that digital clutter can be just as overwhelming as the physical…

How To Keep Multiple Writers Organized Over Many Concurrent Projects (Without Losing Your Mind)

Have you ever seen a kaitenzushi (conveyor belt sushi) restaurant in action? Instead of a full team of waitstaff, they employ a conveyor system that parades a series of dishes past customers who grab whichever plates strike their fancy. Today’s…

Why Updating Old Content Should Be A Cornerstone Of Your Marketing Strategy

Just about every novice writer faces what Ira Glass calls “the gap.”
“Most everybody I know who does interesting creative work, they went through a phase of years where they had really good taste and they could tell what they were making wasn’t as…

An Unflinching Look At Our Old, Bad Writing And How It Got Better

When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips.
Today, with a global…

The Definitive Guide to Instagram Video for Business

I knew the moment the interview finished that I didn’t get the job.
This was starting to become a pattern. “I don’t mean to be cheeky,” another interviewer had told me, “but you’re Canadian. Why would you stay in the UK?”
He had a point. Brexit was…

How I Went From Cat Sitter to Freelance Content Strategist in 23 days

This is a collection that contains all your pieces.

You already know visuals are essential for ecommerce. In fact 75% of shoppers say product photos encourage them to buy. But for small and growing brands on a tight budget, it’s not always feasible to hire a photographer every time you need a new…

An ecommerce brand’s guide to using stock photography

There’s more to the life of your ecommerce product shots than a one-time use for store listings. Your product photos are a valuable digital asset you can repurpose and enhance in many different ways. We recommend starting with background removal so…

How to Use Background Removal Services to Improve Your Product Photos

How to introduce time tracking in your organization Tracking time can bring heaps of benefits for businesses of all sizes. How can you convince your teams to take on an admin task that will add even more time to their day? And does your organization…

How to track time in a team

We recently did a survey and asked thousands of photographers about their workflow, tools, and the challenges of running a photography business. You know what topped the list for the biggest pain point? The tedious task of culling. Here are the top…

The Most Popular Photo Culling Tools Used by Professional Photographers

A great-looking product is key to any retail or ecommerce photo. Composition and lighting are necessary, but a clever use of background can transform a simple product shot into a visual that grabs customer attention. With so many creative options…

Best Backgrounds for Product Photography: How to Choose Your Backdrop

Why use automated time tracking software? Forget looking through your planner to remember how many hours you spent on different tasks. Those quick emails that you thought would only take five minutes (but never do) or last-minute calls can be easily…

How time tracking software works

Is time tracking accurate? Do you remember how much time you spent on each task for your latest project or client? There are likely interactions you forget to include: quick calls, emails, or admin while you're on the go. All of these still…

Is time tracking accurate?

Photo culling sounds simple – remove bad photos and edit the good ones from a session. But it’s much more than that. Improving your culling skills will elevate your photography, too. With a few changes in your workflow and the addition of artificial…

Improve Your Photography: Culling Made Easy With AI

Effective product photography is absolutely critical for ecommerce stores. And while it’s tempting to DIY your product photos, it’s one of those business tasks where it’s best to enlist the help of an expert. But knowing you need to hire a…

How to Find a Photographer: Get the Best Product Shots for Your Ecommerce Business

Are you looking for a marketing tool with full control over your content? Why not launch a newsletter? Build yours with Notion and Super and get it published fast. Why you need a newsletter Email newsletters are a direct way for creators and…

How to create a Newsletter site with Notion and Super

Every great website needs structure. With Super, you can take advantage of the organizing power of Notion databases to build a complex and rich site. You can use Notion databases to add more comprehensive and categorized content beyond blocks.…

Managing content in Notion using databases

Collecting user data is essential to many businesses and online creators. If you need to add a form to your Super site, embedding is simple and fast. Why use forms on your site? Any form or survey a user can interact with is a powerful addition to…

How to add forms to Notion and Super

Launch a functional and carefully designed site quickly and easily using one of our free and paid custom site templates. Our team and community have created them with usability and clean design in mind. Browse our template library and pick one that…

How to use a Notion template with Super—step by step

What’s the difference between a homepage and a landing page? A homepage allows visitors to browse and explore your site — they may look at different pages depending on their reason for visiting. But if you're looking to capture leads, get people in…

How to create a Landing page with Notion that sells

Notion is a flexible, customizable space for creating content. With Super, it’s the perfect place to write and publish a blog. The steps below will walk you through setting up a blog on Notion and publishing it on your Super site: Set up Notion for…

How to create a Blog with Super and Notion

You can have fantastic products, but if you don’t show how your products will benefit your customers, how will you convert leads into sales? Your products can be introduced to your customers more effectively with lifestyle photography. Best of all,…

Lifestyle product photography

You’ve hired a photographer and they’ve delivered the photos. Now you come to a question: should you tip the photographer? Not every society has tipping as a common practice, and even in those that do, whether or not photographers should be tipped…

Do You Tip Photographers? (And If So, How Much?)

Taking great pictures of clothing isn’t easy. Apparel on hangers looks lifeless, it can be difficult to style flat lay photos, and models are expensive. That’s where ghost mannequin product photos come into play. They create depth and visual appeal…

How to Use Ghost Mannequin in Your Product Photography Mix

Webcams are having a moment. With video chats and teleconferences becoming a normal facet of life in a pandemic-addled world, having a device that presents you at your best can be invaluable. The best webcams will greatly spruce up your online…

Webcam buying guide: The Ars picks, from affordable to extravagant

Receiving a grant for your photography can boost your confidence and future opportunities — learn more about getting your first funding Creating photography and art takes time and resources. Personal photography projects can be costly and…

Where and how to apply for photography funding

Find Anete Lusina’s articles all in one single place and follow all new articles via email, regardless where they are published. 

Follow Anete on Authory

Saving money is a no-brainer. Its benefit is obvious. You have more money! Your bank account grows. Your 401(k) grows. You can retire (potentially early) and do fun things with the savings you’ve built up over time. But there’s a second, hidden…

The Hidden Benefit of Saving Money

You’re seeing Silicon Valley Bank (SVB) in the news. People are comparing it to the Great Financial Crisis in 2008. What’s going on? Let’s talk about Silicon Valley Bank in simple terms. I’m writing this ~2pm EST on Sunday March 12. I will update…

Silicon Valley Bank 101

Outsiders think they know how something works. You know the type. Those armchair experts opining at the Thanksgiving table. The least experienced are the most confident in their knowledge. Insiders actually know how something works. And that, as the…

Great Investors’ Little Secret

Lawrence recently wrote in: Dear Jesse, My wife is 70 and I’m about to turn 70, and we’ve been retired for 8 years, and even with the tough market in 2022, our portfolio is up 40% from when we retired – from ~$3M to $4.2M. But I can’t bring myself to…

Dying with Millions

The McDonald’s Test is a simple way to ask yourself: am I really enjoying the fruits of my labor? While chatting with a client last year, we discussed a vital financial planning topic: spending their retirement savings. It’s challenging for many…

The McDonald’s Test

Retirement math can be complex. Investment returns, Social Security, spending rates, etc. But we’re keeping it simple today. We’re going to cover a basic concept that will allow you to retire decades early. Imagine a married couple with the following…

How to Retire Decades Early

Rochester is home to a dedicated clutch of platform tennis addicts. And you ask: what is platform tennis? Platform tennis (a.k.a. “paddle tennis” or, most often, just “paddle”) is an outdoor-only cold-weather racket sport, played almost exclusively…

The Negative Arts of Money and Paddle

As of October 2022, stocks were down 25% from their previous high. Bonds were down 15% over the same period. A “balanced” 60/40 portfolio was down 21%. It was, by some measure, the worst investing year in a lifetime. But life goes on. What’s happened…

Portfolios Are Up How Much?!?!

Samuel Bolton Jr. was a successful businessman, brewer, politician, and philanthropist in Troy, NY in the late 1800s. Why, then, did Bolton kill himself by diving into a vat of hot beer? He didn’t understand risk. No, not the risk of diving into…

The Investor Who Died In a Vat of Hot Beer

I wish I could run 5 miles a day without the discomfort, the exertion, and the required hour of time. (Yeah, I’m slow). But there’s no such thing as “passive running.” You either run or you don’t. The same goes for a healthy diet. And reading. And…

Don’t Be A Dummy. Be A Chicken.

What happens when you die? Will your soul travel to an ethereal plane? Does your spirit remain on Earth? Or, more simply, does your body decompose from whence it came? Welcome to The Existential Interest, a new blog where I wax philosophical on the…

Estate Planning 101

Investing is all about risk and reward. When investors take more risk, they demand more reward. One such “risk premium” is the concept of illiquidity. Liquid assets are easily converted to cash. Stocks are liquid. You can buy or sell them five days a…

The Easiest Money That Investors Ignore

For you cave-dwellers, Wordle is a word-guessing game where you have six guesses to correctly find a 5-letter word. After each guess, you learn which letters you’ve guessed correctly and if you placed those letters in the right/wrong spot. There are…

Wordle’s Hidden Financial Lesson

All the following inflation data is from the Bureau of Labor Statistics. Food at home costs are up 12% year-over-year. This affects you! (Unless you’re a mystical no-food yogi…yikes). We all need to eat. But can we make economical food choices to…

The Secret To Beating Inflation

Math can unlock the world for us. But only if we use it accurately. A quick lesson today on investment performance. Apologies if I end up being soap-boxy. But bad math (especially by experts) ruffles my feathers. To start, it’s high time The Best…

Even “Experts” Measure Stupidly

Another quarter in the books! Every three months, I take a look at my personal finances, share recent news from The Best Interest, and show you more dog pictures. Here are my previous quarterly updates: Why share this info? To brag about money?! No…

Net Worth, Projects, and Dogs – Update Q4 2022

On a recent episode of Freakonomics, author Yuval Noah Harari** said: Viruses exist whether we believe in them or not. Even if you don’t accept the stories about viruses, they can still kill you. Yuval Noah Harari 🚨 This is not an article about…

9 Scientific Facts to Improve Your Finances

My wife’s family lives in Clarence, NY, about 10 miles east of downtown Buffalo. We sat in their house for Christmas as 4 feet of snow and consistent 50-70 mph winds snow-globed the world around us. Buffalo got crushed by this storm. But probably NOT…

A Cold Lesson from the Buffalo Blizzard

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. Robert Frost Most people know Robert Frost’s famous poem, The Road Not Taken. Especially the last few lines, written above. And most people…

Two Roads To Financial Independence

In 2002, Warren Buffett wrote: Charlie [Munger] and I are of one mind in how we feel about derivatives and the trading activities that go withthem: We view them as time bombs, both for the parties that deal in them and the economic system Warren…

Financial Mass Destruction

It’s only the start of the third week this year, and I’m looking back at a hectic couple of weeks at work, new school for the older one, farewell to the younger one’s crib, the start of potty training, farewell to my wisdom teeth (and all the fun…

Serendipity, Whimsy, and Funhouse mirrors

I spent the last few days reading Glennon Doyle’s Untamed, and as a listener to her podcast We Can Do Hard Things (okay - as part of her Pod Squad), I was catching up on an episode this morning that ended with the most lovely song by her daughter,…

We can do hard things (or, thoughts about last year and this year)

Maya Angelou writes, “In the flush of love’s light we dare be brave And suddenly we see that love costs all we are and will ever be. Yet it is only love which sets us free.” What a beautiful way to capture both how selfish and how selfless the choice…

In the flush of love's light

Photo by Stephen Salpukas from Nruthyarchana, presented two weeks ago. The show’s still up on YouTube if you missed it. This year has been a roller coaster personally, professionally, and artistically. It seems especially apt to pour my swirling…

Reflections

I’m presenting a solo program on Sunday, December 4th at 4 pm Eastern, and I hope you’ll join me for the performance. This is something I’ve been hoping to do for a long time, and seriously working toward for the past year - a show where I get to…

You're Invited - Nruthyarchana

Note: I found this nearly complete draft as I was about to start on a brand new piece, so I’m wrapping this up and posting it. New post to come soon! Yeah, that’s a bit of a clickbait-y title, but really, it also covers what I want to talk about.…

Why I used to hate performing and what *Science* tells me I can do

If I look at the clock, it’s the next day, but in my mind, it’s still Guru Pournami. I’ve had a thought since this morning, and I’m only now able to write it down: It is knowledge that dispels darkness (“gu”, being darkness and “ru” meaning to…

Dispelling Darkness

This year has been moving at a frenetic pace, and I can’t believe it’s nearly June (HELLO trip around the sun #32, you are here FAR too quickly and I’m not ready!) Generally speaking, my favorite approach to cooking is having pots and pans (and the…

Taking a breathe

At the beginning of last year, I wrote this: So, I’m going to dance. I’m going to dance daily. I’m going to be kind to myself as I dance, instead of tearing myself down with harsh self-criticism. But I will not let up, and if it’s a choice between…

Marking the passage of another year

Today is an important day historically. In 1955, Emmett Till, a 14 year old Black boy was lynched and murdered, after being accused of being lewd with a white woman who was selling him candy. (She recanted her testimony decades later). In 1963, on…

Art and Identity: a journey + 2 performances you need to watch

I’m starting a podcast!
I’m starting a podcast with fellow dancer, writer, choreographer, and early aughts music connoisseur Kiran Rajagopalan because he’s awesome and I’m awesome and we want to share our awesomeness with the world.
In all…

An Off the Beat idea

I’m back to talking about rhythm. (Because I can’t not).
During the last couple of months, I had a couple performance experiences that let me revisit my ideas related to it. At the Richmond Dance Festival by Dogtown Dance Theater, my mother was the…

The rippling breath, the beating heart

Photo credit: Bill Sigafoos / Firehouse Theatre
When I was in grad school, in one of my early classes, my professors talked about how the texts tell as that the artist should be like a clear vessel to let the colors of characters through to the…

Fires in the Mirror - A Reflection

For its 18th dance festival, ResiliDance, IDEA harnessed the possibilities of virtual programming by bringing together over 60 speakers and 20 performing groups from India, US, UK & NZ for 24 hours of programming spanning 4 days, as well as 5 films…

ResiliDance - A Review

It’s been a trying few days (weeks? months?) for me, but it’s been art that’s kept me sane and sustained me, and as I look at the crazy few days (weeks? months?) ahead, it’s art, again, that’ll see me through. Sharing that lovely pieces of…

Joyful things

Content warnings: Gun Violence, Murder
Tonight, my heart is aching.
This month, my heart has been aching.
A mass shooting in Atlanta. A mass shooting in Boulder. A car jacking in Washington D.C.. A mass shooting in Virginia Beach. Another shooting in…

Processing the violence.

Last night was closing night of the show The Untethered: Homecoming 2020. A diverse group of alums from across the country - and even internationally! - came together to offer both a performance and their stories, journeys, and wisdom for the…

Empowering Spaces for the Arts

May 7 Fires in the Mirror - A Reflection

When I started writing here, I was at an inflection point in my dance journey. A student of dance and passionate about Kuchipudi for many years, I was trying to convince myself that firstly, I had the satta to be a dancer; secondly, I was trying to…

A statement of intention

I just finished watching Sunday’s lineup for Prakriti Dance’s Festival of Kuchipudi, and my mind is abuzz. First - some context. Kasi Aysola, a dynamic and passionate artist, and codirector of Prakriti Dance, curated the festival. Using a blend of…

Festival of Kuchipudi - A reflection

One year ago. It’s 7 o’clock on a Friday night. There’s a closet full of dresses, racks full of shoes, and trays of sparkling accessories—and you have nowhere to go. Dreaming of a night out in stilettos and winged eyeliner, you fall asleep once again…

Friday Night Fever Dream

Chronic diseases are common and costly. Six in ten adults in the US have a chronic illness, while four in ten adults have two or more. According to the CDC, chronic diseases are conditions that last at least one year, need continuous medical…

How symptom checkers can lower the cost of chronic conditions

In the early spring of 2020, in downtown Toronto, a man was stabbed in the chest. Ambulance bay doors crashed open as paramedics rushed the patient into St. Michael’s Hospital. Within seconds of his arrival, he was inside the trauma bay, unconscious…

Design for Survival: How to Build a Better Trauma Bay

An effective digital front door needs to be much more than just the entry point into the system. Consider the front door of an office building—it is not only an entrance but it also leads to a receptionist to guide visitors and help you complete…

The Insider’s Guide to Implementing Digital Front Doors

Gone are the days of crowded waiting rooms and uncomfortable hospital beds. Here's how health-care workers and institutions are revolutionizing surgery, patient care, cancer treatment—and more.
The Trauma Room Black Box
Emergency-room doctors are not…

10 Life-Saving Medical Innovations Coming to a Hospital Near You

Kirsten Gardner, deputy mayor for South Dundas, teaches a Mental Health First Aid course for the Mental Health Commission of Canada. In this interview, she tells us what motivates her as a mental health ambassador, what comes as the biggest surprise…

Meet the Mental Health First Aid Instructor

Dr. Brittany Wenniserí:iostha Jock, Ph.D., is an Assistant Professor at McGill University in the Centre for Indigenous Peoples’ Nutrition & Environment (CINE). With a bachelor’s degree in chemistry from Syracuse University, a master’s degree in…

Meet The Epidemiologist

As more physicians take the leap into thought leadership, they are seeing the value of hiring writers to help them rise to the top. Here’s how they can find the right fit for their needs.
If you choose to hire a writer, they’ll serve as an extension…

How Physicians Can Add a Writer to Their Team — And Get it Right the First Time

In February 2020, the first wave of COVID-19 reality washed into my town. I instantly quit my hospital job and never looked back. It was one of the best decisions I’ve made.
One year ago today, my small Canadian town made national headlines when…

When a Quarantine Came to Town

How can physicians become better known as an expert in their field? Here are 8 recommendations to stand out from the crowd — all of them are based on my experience working with top-of-their-game physicians.
Find your niche.
Start by narrowing your…

8 Ways Physicians Can Become Thought Leaders

Thought leadership. As a physician, does that idea make you excited? Or a bit queasy? While some physicians jump at the chance to be seen and heard, others are turned off by the concept — it conjures up images of social media influencers, popularity…

5 Reasons Physicians Should Become Thought Leaders

The paramedics radioed in the details to the rural Ontario hospital: female teenager, intentional overdose, ETA five minutes. The patient’s mother arrived with her, wearing a look I had grown all too familiar with—bewilderment, incredulity, fear.…

The Many Ways We’re Failing Our Children’s Mental Health

As we are confronted by a new global health epidemic in the form of COVID-19, the challenges and opportunities of global data sharing come into sharp focus. Due to significant data collection and sharing issues during the 2013–2016 Ebola outbreak,…

Leveraging standardised data in response to the novel coronavirus outbreak

Photo: Courtesy Cynthia Rennie-Faubert
Cynthia Rennie-Faubert, 48, nurse, Cornwall, Ont.
In January 2020, as I watched the news about the coronavirus outbreak in Wuhan, I kept thinking, ‘This is not good.’ As the situation escalated, I knew it was…

I’m a Canadian ER Nurse—Here’s What It’s Like Fighting Coronavirus on the Front Line

In this article, we hear from physicians presenting at the upcoming Orthopedic Value-Based Care conference as they share their perspectives on the future of ambulatory surgery centers. From regulations to reimbursement, we dive into the opportunities…

Ambulatory Surgery Centers: Creating Value through Outpatient Surgery

Dr. Michael Suk MD, JD, MPH, FACS is chair of the department of Orthopedics and the clinical driving force behind the Geisinger ProvenCare® Acute Orthopaedic Programs. He also has a law degree, a Master in Public Health, and served as a White House…

Creating New Care Models

All progress in medicine depends on innovative thinking. But how can we harness the power of new ideas if healthcare professionals are working in silos? It’s a problem that plays out again and again across our healthcare system as teams struggle to…

The Value of Interdisciplinary Medical Summits

Dr. Arnaldo Valedon is a fellowship-trained anesthesiologist at WellSpan Health and a longtime ASC field surveyor. He will be speaking at the OVBC 2020 conference about how to navigate state and federal regulations and how to prepare for an…

The Challenges of ASC Accreditation

Dr. Scott A. Sigman MD is a fellowship-trained orthopedic surgeon practicing in North Chelmsford, MA. He is also a fierce advocate of opioid-sparing surgery, speaking around the world to shift the culture of pain management. He will be sharing his…