7 Digital Marketing Portfolio Examples That Stand Out Every Time

Hello, digital marketer.

Is this your first portfolio website? Or, are you thinking of amping up an already existing digital marketing portfolio to get better clients who pay more?

Either way, this article can help you out. In it, I'll be showcasing a list of digital marketing portfolio examples to give you food for thought. If you're creating your own digital marketing portfolio, it's always smart to start by looking at a few examples created by actual digital marketing professionals... especially ones with a history of running successful marketing campaigns (among other things).

Quick note: If you are looking to build your first portfolio site, have a look at The Ultimate Guide to Building the Perfect Digital Marketing Portfolio in 2023, and then come back to the examples here.

Digital marketing portfolio examples that get you noticed by potential clients

Marijana Kay

Marijana Kay is a digital marketing professional and a freelance writer for B2B SaaS companies in marketing, e-commerce, and analytics. She has worked with brands like ConvertKit, Shopify Plus, Hotjar, CoSchedule & more. Additionally, she is the founder of Freelance Bold, a repository of resources meant to assist other freelance writers.

Elise Dopson

Elise Dopson's online portfolio is impressively minimal and doesn't say much except that she is a freelance writer for B2B commerce and marketing brands. Clearly, she prefers to let her work do the talking.

Andrew McGarry

Andrew MacGarry has a particularly strong digital marketing portfolio, given that he is a digital marketing director & strategist. Not only does he include content he created himself, but also content in which he has been quoted & featured.

This is a unique and particularly effective tactic, as it lets clients see that you're a marketing professional whose ideas are decidedly valuable to the industry at large.

Deb Mukherjee

Deb Mukherjee is quite the Renaissance man. His online portfolio shows that, apart from being a marketing lead, he also writes on retail and eCommerce tech.

Don't miss how he has grouped his work under relevant, clickable headers referring to the industries he works within. Needless to say, his clients will have an easy time realizing how versatile this man's digital marketing skills truly are.

Keith Reid-Cleveland

Keith Reid-Cleveland may primarily be a writer-editor, but he has ample experience working with content marketing, strategy, and even copywriting. In fact, his primary job is to reshape complex financial content so that it can reach as wide an audience as possible in multiple formats. He also works on putting SEO strategies to work and liaising with third-party publishers like Apple News.

As far as marketing portfolios go, Keith's really reveals a depth of experience and expertise that most employers covet.

Sylvia Ogweng

I'm a big fan of how Sylvia Ogweng gives her own marketing portfolio website an image-first aesthetic. The clunky font for her name, the expansive shot of a rocky outcrop, and (when you scroll down) the ample use of stylized text & design elements are a testament to her creative impulses. This is the kind of person you want handling your customer-facing content, especially for social media marketing.

Sylvia doesn't just use her portfolio to offer digital marketing services. She also uses the entire website as a work sample itself, showcasing her penchant for vision, sophistication, and brevity. A portfolio like this doesn't just get your work; it helps you create a personal brand.

Murad Murad

Murad's portfolio is also a visual delight. The jovial icons, an unlikely but excellent color palette, and tastefully written text all hit the spot just right.

If you scroll further, you’ll see custom avatars and icons to represent himself and his skills. This immediately speaks to the fact that Murad puts exceptional effort into what he does — something out of every employer’s dreams.

Why use Authory over other portfolio builders?

So, now that you've seen these exceptional portfolios, are you inspired yet? If so, allow me to suggest a particular portfolio builder that will let you create industry-best portfolios (like the ones above) in literal minutes & with very little effort.

Enter Authory.

Authory doesn’t just give you the space to copy-paste links to your work. It literally does over half the work — finding all bylined content you’ve ever published, importing it automatically, saving it permanently (again, automatically), and enabling you to organize your pieces into different collections.

A self-updating portfolio (no need to keep adding new work manually)

Authory will AUTOMATICALLY import a copy of every bylined piece from every site into its own database.

These sites are called "sources." You add as many sources as you want, and every single bylined piece from every single source will be imported automatically.

You don't have to track down links to your published work (especially older pieces). As long as you remember the URL of the site where your work exists, Authory will collate all your content for you in one dashboard.

Authory can import content from behind most soft paywalls (as long as it is a bylined piece) and some hard paywalls. However, it cannot be used to import copies of articles, podcasts, and videos you haven’t created or featured in.

There isn’t any need to manually upload/copy-paste your content. That said, if you happen to have any non-bylined content, you can always do so manually in those cases.

Automated backups (never lose your content, ever)

All the content that Authory imports from different sources is saved permanently. You'll never have to worry about losing any of your published work. Even if the original website where it's published goes defunct for any reason, you'll always have a copy safely stored on Authory's server.

All backups are in the original format — text and/or media. No screenshots. This is super important because it lets you search through your content database, making it a valuable research tool.

Continued importing of past and future content (less effort for a 100% updated portfolio)

Once you enter a source, Authory won't just import your existing publications. Anything you publish on the same site (after you've fed its URL into Authory) in the future will also be imported automatically. In other words, Authory will import your past and future content.

Authory also sends email notifications for every new piece it imports, so you'll always know if something you submitted has been published.

Apart from these, you also get a slew of miscellaneous but necessary features:

• Ability to search through both your portfolio and your content database to find articles/audio/videos based on keywords. Prospective employers and hiring managers can use this to look for topics on your portfolio, and you can use it to find specific pieces within your Authory content bank.
• Ability to create a custom domain with a click.
• All imported content can be downloaded as high-res PDFs or exportable as HTML files — no lock-in period.
• Get a custom domain and personalize your portfolio even further.
• Multiple, low-effort options for customization to make your portfolio visually appealing and easy to navigate.
• In-built analytics that provides real numbers on content performance (engagement, readership) across the web and popular social media sites every 30 days. You get to see how your readers/viewers are responding to your work.
• Allows creation of newsletters with a couple of clicks. After setup, Authory will automatically send your newly published content to subscribers.
• Widgets to display your personal portfolio on other sites, such as your personal website (if you have one).

Authory has been chosen by quite a few well-known names in my domain, people who could have picked any tool in the world, but decided that Authory best met their needs. There's 6-time Emmy award winner David Pogue, Steven Levy, Editor at Large, WIRED, and Brian Fung, a Technology Reporter at CNN, to name a very few.

Get started with Authory for free and see for yourself what works for you!