I create clear and strategic content for complex systems. In my recent roles at TIAA, Ally Financial, and Wells Fargo – and earlier in my career supporting General Motors, DaimlerChrysler, and other major brands – I transformed financial, automotive, technical, and regulatory material into practical, actionable guidance. I specialize in cultivating B2B, B2C, and internal content experiences that build trust and help users make informed decisions.
Additionally, my unique, multi-disciplinary background across content strategy, journalism, public relations, and product management sets me apart. I’m adept at long-form writing and media engagement, and I understand how technical requirements impact product functionality and availability. Plus, I have the editorial chops to distill that knowledge into meaningful content experiences.
My work combines writing expertise with UX thinking. I enhance messaging, improve information architecture, and collaborate with design, product, and compliance teams to ensure the content pulls its weight. Whether I'm crafting new copy or reimagining legacy content, I prioritize clarity and empathy to author experiences that empower people to act with confidence.
Additionally, my unique, multi-disciplinary background across content strategy, journalism, public relations, and product management sets me apart. I’m adept at long-form writing and media engagement, and I understand how technical requirements impact product functionality and availability. Plus, I have the editorial chops to distill that knowledge into meaningful content experiences.
My work combines writing expertise with UX thinking. I enhance messaging, improve information architecture, and collaborate with design, product, and compliance teams to ensure the content pulls its weight. Whether I'm crafting new copy or reimagining legacy content, I prioritize clarity and empathy to author experiences that empower people to act with confidence.