Caitlin Nelson

Best-seller products were given an update with Amazon A+ content to support greater visuals and higher sales.

Best-selling products were updated with high-converting Amazon A+ content to help boost visual appeal and promote greater sales.

As part of the Ready-Set-Glow campaign featuring our sponsorship of a women's only triathlon race, I wrote the content for this lander page with a new approach aimed specifically for women athletes and the way the product could support their goals.

A UT Support supplement for women. While a simple and straight-forward product, many women do not understand HOW the main ingredients work. I made sure this was explained clearly on the page.

A newer product to launch, I was responsible for creating all content copy for this product for the launch campaign. This product page featured the springboard information the rest of the marketing team could use to build from.

A very successful new product launched end of 2023, Bone Broth Collagen's claim to fame was its delectable flavoring and its guaranteed inclusion of collagen. Writing the content for this page was the springboard for its Tiktok virality.

Taking elements of the Fiber Fix commercial (viewed on the OG page), this landing page hones in on the humorous side of what the product can do while touching on the issue at hand: making the "go" easier.

This product was quite the challenge! Due to its method of activation within the body, it was essential to explain all the many things Youth could do in order to sell it to a demographic that primarily focuses on outward benefits.