As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>A UT Support supplement for women. While a simple and straight-forward product, many women do not understand HOW the main ingredients work. I made sure this was explained clearly on the page.</p>

A UT Support supplement for women. While a simple and straight-forward product, many women do not understand HOW the main ingredients work. I made sure this was explained clearly on the page.

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Vituathority UT Support Women's Supplement Product Page