As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>This product was quite the challenge! Due to its method of activation within the body, it was essential to explain all the many things Youth could do in order to sell it to a demographic that primarily focuses on outward benefits.</p>

This product was quite the challenge! Due to its method of activation within the body, it was essential to explain all the many things Youth could do in order to sell it to a demographic that primarily focuses on outward benefits.

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Vituathority Youth Premium Anti-Aging Spermidine Product Page