As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>As part of the Ready-Set-Glow campaign featuring our sponsorship of a women's only triathlon race, I wrote the content for this lander page with a new approach aimed specifically for women athletes and the way the product could support their goals.</p>

As part of the Ready-Set-Glow campaign featuring our sponsorship of a women's only triathlon race, I wrote the content for this lander page with a new approach aimed specifically for women athletes and the way the product could support their goals.

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Vitauthority Burn Ready-Set-Glow Landing Page