As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>A newer product to launch, I was responsible for creating all content copy for this product for the launch campaign. This product page featured the springboard information the rest of the marketing team could use to build from.</p>

A newer product to launch, I was responsible for creating all content copy for this product for the launch campaign. This product page featured the springboard information the rest of the marketing team could use to build from.

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Vitauthority Essential Probiotics Product Page