As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>A very successful new product launched end of 2023, Bone Broth Collagen's claim to fame was its delectable flavoring and its guaranteed inclusion of collagen. Writing the content for this page was the springboard for its Tiktok virality.</p>

A very successful new product launched end of 2023, Bone Broth Collagen's claim to fame was its delectable flavoring and its guaranteed inclusion of collagen. Writing the content for this page was the springboard for its Tiktok virality.

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Vitauthority Bone Broth Collagen Product Page