As part of the Vitauthority site overhaul, many product pages were given content and design updates to help 
redefine how we speak to our customers. My job was to boil down the science and make it approachable.


Long-form, SEO-optimized content is certainly one of my favorites. I enjoy researching subjects and boiling down complex information into language that customers can not only understand, but connect and engage with.

I create new levels of trust in brands and products by writing for the human experience.


<p>Taking elements of the Fiber Fix commercial (viewed on the OG page), this landing page hones in on the humorous side of what the product can do while touching on the issue at hand: making the "go" easier.</p>

Taking elements of the Fiber Fix commercial (viewed on the OG page), this landing page hones in on the humorous side of what the product can do while touching on the issue at hand: making the "go" easier.

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Vitauthority Fiber Fix Defcon Landing Page