Kimberly A. Daly

I created the strategy, wrote content, and built emails in HubSpot for a recurring newsletter sent to Happyly app users. Designed to inspire community-building activities among co-workers, the campaign strengthened brand loyalty and user retention.

I created and recorded a slide deck for strategic partners to showcase Happyly's value proposition and workplace wellness solutions. Shared with key partners, the deck positioned Happyly as an essential tool for fostering employee well-being.

I concepted, scripted, sourced footage, provided voiceover, and edited a video introducing Happyly, a digital wellness company, to HR and benefits decision-makers. Used in sales outreach, it helped double the number of scheduled meetings in 2023.

I wrote and issued a press release to garner media attention for a new feature in the Happyly app designed to support corporate connection and employee wellness.

I developed a landing on Happyly's website to host white papers, positioning the brand as a thought leader in workplace wellness. I integrated white papers into a sales email sequence for cold outreach to enhance lead generation and engagement.

To position Happyly and founder Caitlin Iseler as an HR thought leader, I took the lead on marketing an in-person panel discussion. I created graphic elements and a campaign via email and on LinkedIn to encourage sign ups and post-event engagement.

Developed a comprehensive product launch process to streamline cross-functional collaboration, improve time-to-market, ensure the successful introduction of new products, and enhance customer experience.

Ghostwritten by Kimberly A. Daly — LifeSeasons CEO Darrin Peterson believes 25-year-old Dietary Supplement Health and Education regulations should be changed.

I led the concept and creation of a series of printed mini-magazines to enhance brand storytelling for LifeSeasons’ top-selling products. The guides supported retail sales teams and were included in e-commerce orders to boost customer loyalty.