EXPERIENCE

Happyly | Fractional VP, Marketing & Special Projects
Arlington, VA | Nov 2022 – June 2024

· Led marketing and communications strategy for a seed-funded employee engagement startup, targeting HR decision-makers at companies with 1,000+ employees.

· Developed and executed digital marketing campaigns, content strategy, and brand messaging to drive customer acquisition and retention.

· Managed multi-channel campaigns—including email, social media, and partnerships—to promote Happyly webinars and industry events like HR Transform, increasing registrations and audience engagement.

· Designed and delivered investor presentations, translating key business metrics, growth strategy, and market positioning into compelling narratives to support fundraising efforts.

· Created website content, email campaigns (HubSpot), and sales collateral, contributing to a 40%+ increase in client engagement as measured by platform adoption and repeat usage.

Mama Love LLC | CEO & Founder
Arlington, VA | Nov 2019 – Present

· Founded and independently built a plant-based nutrition company, overseeing branding, product development, and multi-channel marketing.

· Developed and launched Mama Love Chocolate Protein, a plant-based consumer packaged good, from concept to market.

· Designed and managed the original ecommerce website on Shopify and later migrated content elements to WordPress while maintaining Shopify for sales.

· Executed a grassroots sales strategy, leveraging pop-up events and expos to build brand awareness and customer loyalty.

· Created and implemented a community-driven content strategy, leveraging SEO and social media to increase brand awareness and engagement.

LifeSeasons | Vice President, Marketing & Brand Communications
Lewisville, TX | Oct 2018 – June 2020

· Directed omnichannel marketing strategy for a natural health and wellness brand, shaping brand messaging across website, blog, email, social media, and paid media.

· Oversaw the rebranding and relabeling of the company’s core product line to improve regulatory compliance, shelf appeal, and brand consistency, while also launching new products into market.

· Led a team in the migration and redesign of the company website from nopCommerce to BigCommerce, improving user experience, increasing traffic, and boosting D2C conversion rates by 30%, directly driving revenue growth.

· Developed and nurtured media relationships, securing PR placements in industry publications that expanded B2B brand visibility and strengthened customer trust.

Fitbit | Editorial Director and Head of Content, Global Brand
San Francisco, CA | May 2015 – Oct 2018

· Built and led the global content team, overseeing long-form content strategy and production across web and blog, as well as distribution strategy for email, social media, and app.

· Scaled blog pageviews from 2.46M in 2015 to over 43M in 2017, driving significant audience growth through strategic SEO and editorial planning.

· Expanded blog-driven revenue from $10K in 2015 to over $738K in 2017, demonstrating content’s direct business impact.

· Developed high-impact editorial and SEO strategies that increased organic reach and customer acquisition, contributing to overall brand growth.

· Partnered cross-functionally with product, growth, and performance marketing teams to align content with product development and launch strategies, resulting in higher customer acquisition, engagement, and retention.

MyFitnessPal | Managing Editor, Content Marketing
San Francisco, CA | February 2014 – December 2014

· Managed content strategy and editorial calendar, driving blog traffic growth from 200K to 3M+ unique monthly visitors.

· Led newsletter and email campaigns reaching 17M+ subscribers, improving engagement and retention metrics.

Maybelline New York, L’Oréal | Global Public Relations Manager
New York, NY | May 2012 – Jan 2013

· Developed global PR strategy and content for publicists in 106 markets, enhancing brand storytelling and digital outreach.

· Coordinated brand sponsorship of NY Fashion Week and worldwide.

ADDITIONAL EXPERIENCE

Senior editorial roles at SHAPE, Glamour, Fitness, and Good Housekeeping magazines

Freelance health writer & industry consultant for HealthCentral, Weight Watchers, Rise, 100% Pure, Better Homes & Gardens, Parents, and Self

EDUCATION

University of Virginia | Bachelor of Arts in Media Studies & Religious Studies

Institute for Integrative Nutrition | Certified Health Coach

PERSONAL ACHIEVEMENTS

Marathon Finisher: Boston, NYC, and Marine Corps Marathons.

Himalayan Hiker: Mt. Everest Base Camp and Annapurna Circuit.

Founding Member Achilles International Young Professionals Board, guiding blind runners in NYC races.

Home

Resume

Happyly Press Release February 2023