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Basic Beans is where I explore plant-forward eating, food culture, and sustainable food systems.

<p>I created the strategy, wrote content, and built emails in HubSpot for a recurring newsletter sent to Happyly app users. Designed to inspire community-building activities among co-workers, the campaign strengthened brand loyalty and user retention.</p>

I created the strategy, wrote content, and built emails in HubSpot for a recurring newsletter sent to Happyly app users. Designed to inspire community-building activities among co-workers, the campaign strengthened brand loyalty and user retention.

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Monthly Newsletters: "3 Great Reasons to Gather This Month"