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A curated collection of recent published pieces I authored or edited.

Collectively, our marketing team at my last company generated a 325% increase in Marketing Qualified Leads from 2021 - 2024. These weekly blogs were a big reason why. I oversaw the content strategy, development and cadence, and led the team of writers, editors, and designers behind the scenes who helped bring them to life each week. 

Chief content strategist behind messaging programs, campaigns, and cadence that
generated a massive increase of 5883% in website form submissions from 2022 to
2024 and grew MQLs by 325% from 2021 to 2024.

Over a two-year period in my last role, I produced more than 100 blogs, dozens of web pages, and additional media deliverables including these eBooks that increased site-wide session duration by 10% while reducing bounce rates by 2%.

Creative content can be used to help sales representatives better understand customer psychology and provide tangible examples they can use to nurture leads. These industry-specific one-pagers demonstrate empathy and deliver a clear value proposition. 

As a content strategist, I help organizations blend data and storytelling to optimize growth and creative teams.

As Director of Content and Brand Strategy for Hound Labs, Inc., I drove a year-over-year 330% increase in newsletter subscriptions. These examples illustrate the messaging and creative strategy I deployed in partnership with my digital marketing colleagues. 

I hold a master’s degree in journalism from the Medill School of Journalism at Northwestern University. My editorial work has appeared in a variety of national, regional, and local publications. 

I led the creative content strategy, messaging, design, and writing for these annual magazines.

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Tricia O'Connor

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Navigating Family Law: Achieving Favorable Outcomes When Alcohol Use Disorder Is Involved

Employee Retention in the Post-Pandemic World: Health and Safety Come First

Using real-time technology to help healthcare leaders tackle pandemic safety in long-term care facilities

Lessons from Football on Fan and Athlete Safety

What You Don't Know About the Future of Attendee Safety Could Put You at Risk

Three Key Risk Areas Your Infection Prevention Platform Needs to Address

Ways to Protect Your Workforce and Supply Chain Partners from COVID-19 Risks

Construction Executive

Effectively deter and detect drug use at work

Burning Questions with Ogletree Deakins

Six Steps Healthcare Organization Can Take to Help Mitigate Cyberattacks

Insurance Journal

in Combating COVID-19 Risk at Summer Camps

The Turnover Tsunami: Prioritizing healthy workplaces as hiring accelerates

How to Safely Welcome Back Athletes, Spectators, and Vendors

The Turnover Tsunami: Prioritizing Healthy Workplaces as Hiring Accelerates

4 Vital Steps To Ensure Workplace Health and Safety

HR.com