I recently completed an integrated marketing content plan resulting in rapid digital, brand, and media growth for a health technology organization. In less than three years, this plan generated a 325% increase in Marketing Qualified Leads. 

Here are some of the projects I initiated and the resulting KPIs I achieved in my last role as Director of Content and Brand Strategy at Hound Labs:

• Developed a content calendar to manage the creation and deployment of hundreds of blogs, newsletters, webpages, and digital campaigns, resulting in YoY increases in blog (1,000%) and newsletter (330%) subscriptions and unique webpage views (43%).
  
• Accelerated lead conversion from 18% to 28% by tracking trends and leveraging data and analytics to guide and inform content decisions optimized for audience engagement and brand evangelization. 
  
• Managed a team of three copywriters and two designers delivering short- and long-form content such as infographics, eBooks, Ideal Customer Profiles, Partner Sales Call Plans, and white papers.
• Co-authored or ghost-wrote thought leadership assets for subject matter experts, leading to more than 3,000 media mentions from 2021 - April 2024.
  
• Collaborated with digital colleagues to create a keyword optimization strategy that improved organic SEO rankings for 15 high-competition keywords.