I am a full-time Content Director specializing in building sustainable long-form content creation processes that can support multiple brands, drive leads, and grow retention. Following the successful launch of a Go-to-Market content strategy and development plan for a health technology startup, I now lead the content and creative teams for Mindr, a multi-brand product portfolio in substance detection, monitoring, and safety.
As an experienced content marketer, I specialize in reducing friction between creative and growth teams. I've partnered with C-suite executives, physicians, attorneys, expert witnesses, toxicologists, and scientists to produce content that uses customer and market psychology to advance business objectives. These executive leaders and shareholders trust me to help create content campaigns optimized for brand awareness and lead generation, manage and mentor teammates, and build foundational content marketing processes from the ground up.
What I do best:
I am a dot connector. I enjoy looking for threads between sales enablement, market trends, business operations, customer success, and analytics to help cultivate hyper-relevant content for an audience. If you actively listen and remain curious, there is always a thread to weave that will reveal itself.
I build content processes where none previously existed. Content is king and businesses struggle without a strong playbook of knowing what to write, how to write it, when to write it, how to review it, and where to publish it. I can help.
I strive to answer "Why should I care?" in everything I write. Businesses know what's important to them, but if they never think about what's important to their audience, the message will never land. ABM principles help me sit within audience segments and deliver hyper-specified messaging.
I appreciate the intersection of strategy and creativity. I track trends and use data and analytics to guide and inform content decisions that prioritize audience engagement and brand evangelization.
I'm vigorous about credibility. I believe in performing precise research, identifying credible sources, and transforming complicated subject matter into engaging narratives that drive products and pipelines.
Where I thrive:
Organizations that let people own their careers. If "initiative" is listed as a corporate value, I'm all in. I'm self-driven, motivated, and committed to focus and deliver.
Organizations that value holistic content strategy. The intersection of strategy and content is key to driving business objectives, but blending science (analytics, segmentation, psychology) with art (writing, content management) requires a personal touch.
Organizations that understand balance. Prioritizing a balanced work week - something along a 20x5 theory - brings out my best. 20% writing, 20% research + analysis, 20% planning + execution, 20% meetings, 20% professional development and connecting with others to brainstorm new ideas.
Organizations that provide access to leadership. I value the opportunity to work with transparent executives as thinking partners to formulate ideas and propose solutions, and support strategy and execution initiatives. This is particularly true for environments where expectations, objectives, and pace are still fluid.
Organizations that associate remote work with job satisfaction. See 'organizations that let people own their careers'.
My industries of interest fall under the 'workplace safety' umbrella: employment screening (including background verifications and drug testing), Human Resource technology and management; Environmental, Health, and Safety; employment and labor law compliance; and health and medical device technologies.