PROFESSIONAL SUMMARY
- 20+ years of experience developing and producing integrated content marketing, brand strategy, corporate messaging, and media relations campaigns.
- Lead content and creative team supporting Mindr's multi-brand product portfolio, including Intoxalock, DUI.org, Keepr, and Breathe Easy Insurance Solutions.
- Delivered +486% improvement in rankings YoY and +13% improvement MoM for DUI.org
- Directed the content and creative teams at health technology startup responsible for launching the first commercial cannabis breathalyzers.
- Chief strategist behind Hound Labs’ content programs that generated an increase of 5883% in website form submissions from 2022 to 2024 and grew MQLs by 325% from 2021 to 2024.
- Spurred 32% growth of inbound leads in one year by developing sales enablement content for a national background screening company.
- Specializes in building foundational content marketing processes.
WORK EXPERIENCE
Mindr, Content Director, 2025 (Jan - March, Contract) - Present (full-time)
Mindr is the leader in substance detection, monitoring, and safety technology. With a comprehensive and unique portfolio of market-leading brands, it provides innovative and reliable products for consumers, state authorities, and employers.
Hound Labs, Director of Content and Brand Strategy, 2022 - 2024
Hound Labs, Inc. is a Silicon Valley health technology startup that develops advanced breath testing technologies. Its lab-based and on-site breathalyzers detect recent cannabis use and are the first drug tests to use breath as a specimen type.
- Chief strategist behind content campaigns, messaging, and cadence to support the launch of two commercial cannabis breath testing products.
- Drove year-over-year (2022-2023) increases in website (43%) and blog (48%) webpage views, newsletter subscriptions (330%), and email list subscribers (52%).
- Generated an increase of 5883% in website form submissions from 2022 to 2024 and drove year-over-year increases in blog (1000%) and newsletter (330%) subscriptions.
- Accelerated lead conversion from 18% to 28% by leveraging data and analytics to guide and inform content decisions.
- Produced 20+ new web pages and more than 100 blogs that initiated a year-over-year 10% increase in site-wide session duration while reducing bounce rates by 2%.
- Spurred LinkedIn growth of 81% in 2022 while increasing posting cadence by 303%, garnering more than 350K impressions from 2021 to April 2024.
- Achieved media reach of more than 2,900 million mentions from 2021 to April 2024 in collaboration with the media relations team.
- Led and mentored a team of three copywriters, researchers, and proofreaders to ensure consistent, quality output.
- Executed written and designed production of organic and AI-generated assets such as sell sheets, white papers, eBooks, and social media while harnessing keywords to drive highly rated SEO copy.
Employment Background Investigations, Marketing Content Manager, 2018 - 2021
EBI, Inc. was a national provider of employment background screening and talent acquisition tools. Voted “Best Overall Enterprise Screening Provider” in HRO Today’s Baker’s Dozen Customer Satisfaction Survey, EBI was acquired by Sterling, a leading global background check company, in December, 2021.
- Strategized and organized content development, messaging strategy, and deployment cadence to enable sales and drive lead generation, resulting in 32% lead growth in 2021.
- Partnered with in-house digital marketing manager to optimize keyword targeting and paid media placements, achieving 46% increase in overall web traffic in 2021 compared to 2020.
- Advanced EBI’s LinkedIn following by 59%, Facebook by 37%, and Twitter by 9% over two years by increasing content cadence tailored to customer-psychology and pain point messaging.
- Developed messaging strategy for all EBI media relations to support existing brand, launch new GoToMarket product, and announce philanthropic venture.
Seacrest Country Day School , Marketing and Communications Director, 2016 - 2018
Seacrest Country Day School is the #1 independent pre-K - grade 12 college prep school in Naples, FL. Known for its mission-driven education and small classes sizes, 100% of Seacrest seniors are accepted to a four-year college or university.
- Developed and crafted website content and digital constituency communications; managed media relations; strategized content for philanthropy campaigns.
- Launched the school’s first-ever annual magazine and fundraising report.
- Gained nearly 1,000 social media followers in one academic calendar year.
Video Arts Studios, Producer and Writer, 2007 - 2009
Video Arts Studios is a full service creative communications and production facility in Fargo, ND.
- Pitched, wrote, and field-produced programming for History Channel (MonsterQuest), Hallmark Channel (Home & Family), and various regional agency clients.
SUBJECT MATTER EXPERT CONTENT
- Burning Questions: Cannabis in the Workplace - Collaborated with Tae Phillips, National Subject Matter Expert, and Melanie Cormier, Member of Drug Testing Practice Group, of Ogletree Deakins, a leading national employment law firm.
- Effectively Deter and Detect Drug Use at Work - Co-authored this National Safety Council article with Nina M. French, Executive Vice President, Occupational Health of Azova, and a nationally renowned substance use testing expert.
- Six Steps Healthcare Organizations Can Take to Mitigate Cyberattacks - Assisted Don Boian, Chief Information Security Officer of Hound Labs, and former cyber expert at the National Security Agency, with writing this article for top cybersecurity website.
- Breath Testing Burning Questions with Barry Sample, Ph.D. - Led content strategy and production of this blog between Barry Sample, Ph.D., a former Senior Director of Science and Technology for Quest Diagnostics, and Aaron Atkinson, Executive Vice President of Marketing at Hound Labs.
- Why Workplace Cannabis Law are Shaking Up Employer Drug Testing - Ghost-authored blog for Tamanna Prashar, Chief Operating Officer of Hound Labs, and Tae Phillips, attorney with Ogletree Deakins.
SKILLS
Content strategy, development, and execution; Account-based marketing; Inbound and outbound lead generation; Omnichannel and GTM strategy; Strategic partnerships; Project management; Media relations; Scriptwriting and video production; Editorial and brand guidelines; People management and writer/editor mentorship; Vendor management; Social media; Email marketing; Search engine optimization (SEO); Sharepoint; Asana; PageProof; Microsoft Suite; Google Suite and Adwords; various CMS such as Contentful, AEM, Wordpress, Hubspot, Pardot; iMovie; Grammarly; AI platforms such as ChatGPT.
EDUCATION
- Northwestern University, Medill School of Journalism, Master of Journalism
- Wheaton College, Bachelor of Arts, Economics
- Boston University Study Abroad Internship Program, Sydney, Australia
- IES, Ecole Superieur de Commerce de Dijon, Dijon, France
COMMUNITY
Purradise Gardens; Cape Coral Rowing Club; Girls on the Run of SWFL; Seacrest Country Day School; Northwestern University Club of Greater Naples; Scouting of America; Naples Girls Softball
REFERENCES UPON REQUEST