Marty Swant

Ahead of the FIFA World Cup finals, I wrote a story for DealBook's weekend edition about the more than $847 million advertisers spent in North America across broadcast TV, streaming platforms, cable networks and local channels.

At the 2026 Cannes Lions Festival, I reported on the existential angst marketers felt about AI visibility and how startups are trying to help brands navigate major shifts caused by LLM-powered search engines and chatbots.

The Feb. 7 edition of NYT Dealbook includes my Q&A about Super Bowl ads with Jeff Goodby, co-founder of the agency Goodby, Silverstein & Partners.

For Dealbook, I previewed the start of the Google ad tech antitrust remedies trial.

Fiverr's AI-generated ad stars a mascot designed to be the internet's punching bag.

E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket.

In a Q&A for The New York Times Dealbook, I spoke with Mozilla CEO Laura Chambers about the Google search antitrust trial, potential ripple effects of proposed remedies and other issues related to Firefox, AI, and Mozilla’s Gecko browser engine.

Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.

JBL is flipping to the next page of its partnership with Benson Boone, the 22-year-old pop star known for his viral appeal with Gen Z, colorful costumes, and high-energy stage […]

Campaign marks a bold pivot for the industry aimed at a younger, more diverse audience.

AI is speeding up everything in advertising -- except how advertisers pay agencies, which is still moving at a crawl.

As Uber’s ad business scales past $1.5 billion, Wong is tasked with navigating ad measuring across mobility, delivery, and commerce.

The proposals were mapped out on Monday in written filings just days after they were outlined to Judge Leonie Brinkema,

There’s a vibe shift rippling through marketing circles as the industry comes to terms with the hangover of its long entanglement with Google.

The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about the future of Chrome if a judge forces a sale.

AI agents, scrapers and crawlers powering the agentic era are quietly reshaping web — and potentially the digital economy.

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Google has been ruled a monopolist for the second time in a year, but what measures are necessary to make a difference?

However, the DOJ failed to prove Google monopolized ad network market.