AI is scaling in advertising – outcome-based pay isn’tAI is speeding up everything in advertising -- except how advertisers pay agencies, which is still moving at a crawl. May 16 25May 16, 2025Article at digiday.com
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurementAs Uber’s ad business scales past $1.5 billion, Wong is tasked with navigating ad measuring across mobility, delivery, and commerce. May 08 25May 08, 2025Article at digiday.com
The Rundown: What Google and the DOJ are proposing for ad tech antitrust remediesThe proposals were mapped out on Monday in written filings just days after they were outlined to Judge Leonie Brinkema, May 06 25May 06, 2025Article at digiday.com
What if Google isn’t forever? Marketers grapple with a platform in fluxThere’s a vibe shift rippling through marketing circles as the industry comes to terms with the hangover of its long entanglement with Google. May 05 25May 05, 2025Article at digiday.com
In Graphic Detail: How AI is changing search and advertisingThe advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies. May 05 25May 05, 2025Article at digiday.com
The Rundown: The potential browser buyers if Google’s forced to sell ChromeAntitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about the future of Chrome if a judge forces a sale. Apr 30 25April 30, 2025Article at digiday.com
WTF are gray bots?AI agents, scrapers and crawlers powering the agentic era are quietly reshaping web — and potentially the digital economy. Apr 28 25April 28, 2025Article at digiday.com
From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AISalesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services. Apr 23 25April 23, 2025Article at digiday.com
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?Google has been ruled a monopolist for the second time in a year, but what measures are necessary to make a difference? Apr 18 25April 18, 2025Article at digiday.com
Judge rules against Google in ad tech antitrust caseHowever, the DOJ failed to prove Google monopolized ad network market. Apr 17 25April 17, 2025Article at digiday.com
The real AI challenge for WPP isn’t scale, it’s controlWPP's chief AI officer is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors. Apr 15 25April 15, 2025Article at digiday.com
Why brands and agencies are putting AI chiefs in their C-SuitesSenior roles for AI bosses are becoming more common at advertisers and agencies. Here's what they actually involve. Apr 15 25April 15, 2025Article at digiday.com
How Google is using the cloud to pitch creative AI toolsGoogle used Cloud Next 2025 to showcase ways generative AI is enhancing brand and agency creative departments. Apr 14 25April 14, 2025Article at digiday.com
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shiftMonks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar. Apr 04 25April 04, 2025Article at digiday.com
Why big advertisers are buying Brave’s search ads — despite its small sizeThe privacy-focused browser is pitching a high-intent alternative to Google that bypasses traditional tracking and attribution. Apr 02 25April 02, 2025Article at digiday.com
Agencies call foul as Google reps play hardball with AI pitches to clientsAdvertising agencies are noting Google's more aggressive sales tactics to push AI ad tools like Performance Max and AI-generated ads. Mar 28 25March 28, 2025Article at digiday.com
The Rundown: Nvidia’s GTC showcases new AI capabilities that span many industriesAt its annual GTC conference, Nvidia’s unveiled a range of new technologies to power AI capabilities across a range of industries. Mar 20 25March 20, 2025Article at digiday.com
Media agencies are finding new uses for AI while AI-generated creative still lagsAI still falls short in delivering high-quality creative output, according to media agency executives. Mar 18 25March 18, 2025Article at digiday.com
The battle for AI search bars is becoming more conversationalAlso, WPP eyes efficiencies with AI startup investments. Mar 10 25March 10, 2025Article at digiday.com
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different waysThe Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances. Mar 10 25March 10, 2025Article at digiday.com