Why Actor And Filmmaker Edward Norton Wants To Be TV’s Data OracleThe actor Edward Norton has played a lot of characters. He’s been an insomniac underground fighter. A private detective with Tourette syndrome. A border patrol captain and friend to the concierge at The Grand Budapest Hotel. An illusionist. A scout… May 20 22May 20, 2022Article at Forbes
Drew Barrymore’s First Grove Collaborative Campaign Takes An Optimistic Tone To Address Plastic’s Dire ProblemDrew Barrymore went to bed upset after watching Don’t Look Up, Adam McKay’s 2021 allegory for the climate crisis. As the asteroid got closer and closer to Earth, no one—not journalists, leaders or celebrities—could convince people of the danger it… May 06 22May 06, 2022Article at Forbes
At The Kyiv Independent, Reporting On Russia’s Invasion Of Ukraine Hits Close To HomeThe Kyiv Independent Most war correspondents choose to place themselves in conflict. They travel to foreign countries to tell stories of places they don’t live or people they don’t know. But for the journalists of The Kyiv Independent, every story… May 03 22May 03, 2022Article at Forbes
From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across EuropeThese European journalists, entrepreneurs, marketers and designers are pushing the boundaries of what’s possible with storytelling, creativity and business. Being a war correspondent isn’t something everyone experiences while still in college, but… May 03 22May 03, 2022Article at Forbes
Meet The Vermont Startup That Amazon, Gucci And Google Are Betting Could Be The Disney Of The MetaverseThe future cultural center of the Metaverse might be 3,000 miles away from Hollywood and Silicon Valley, in a century-old brick and timber warehouse in Burlington, Vermont. On the shores of Lake Champlain, Superplastic founder Paul Budnitz and a team… Apr 29 22April 29, 2022Article at Forbes
From Clog Collabs To The Metaverse, Heidi Cooley Is Making Crocs Cool AgainFrom Post Malone and Pixar to digital gear and NFTs, the company’s chief marketing officer leads one of the most polarizing players in fashion. Heidi Cooley remembers her very first Crocs: a bright-yellow pair she got in 2007 around the time the… Apr 26 22April 26, 2022Article at Forbes
The Recording Academy And MasterCard Are Bringing Grammy Week Into RobloxSix decades after the Grammy Awards appeared on the scene as black-tie events featuring legends like Frank Sinatra and Dean Martin, music’s biggest night is shaking things up once again, this time by entering the metaverse. For the first time, Grammy… Mar 30 22March 30, 2022Article at Forbes
Lottery Numbers, Blockchain Articles And Cold Calls To Moscow: How Activists Are Using New Tools To Outsmart Russian CensorsThe push to get Ukraine news past the Kremlin’s wall of propaganda is prompting innovative—and old-school—strategies. Early last year, Tobias Natterer, a copywriter at the ad agency DDB Berlin, began pondering how to evade Russian censors. His… Mar 24 22March 24, 2022Article at Forbes
Getty Images Cuts Ties With Kremlin-Linked News Agency TassTech giants like Google, Facebook and Twitter are clamping down on news agencies affiliated with the Kremlin. Now one of the world’s largest photo archives is joining them. This time, however, it has little to do with punishment for Russia’s war in… Mar 08 22March 08, 2022Article at Forbes
Bozoma Saint John Departs As Netflix Chief Marketing OfficerAfter less than two years as Netflix’s chief marketing officer, Bozoma Saint John is leaving the streaming giant. Saint John, who joined the company in June 2020, will be replaced by Marian Lee, vice president of marketing for Netflix in the U.S. and… Mar 03 22March 03, 2022Article at Forbes
How Ukrainian Entrepreneurs Are Sidestepping The Russian CensorsAs the Kremlin has tightened its grip on the world’s biggest tech companies and its own media, Ukrainian startups have turned to hijacking their own apps and tools to inform people in Russia and Belarus about the war. Over the weekend, Kyiv-based… Feb 28 22February 28, 2022Article at Forbes
With Ukraine Under Attack, The Sports World Cuts Ties With Russian SponsorsSince Russia began attacking Ukraine earlier this week, sports teams, leagues and tournaments with Russian sponsors or hosts have begun rethinking their relationships. The famous British soccer team Manchester United announced plans to cancel its £40… Feb 26 22February 26, 2022Article at Forbes
U.S. Senator Mark Warner Urges Tech Companies To Fight Russian Propaganda In Ukraine—Russian Officials Punish Those That DoA top U.S. senator is calling on the nation’s largest tech companies to do more to combat misinformation amid Russia’s ongoing invasion of Ukraine. On Friday, U.S. Senator Mark Warner, D-Virginia, sent letters to Alphabet, Meta, Reddit, Telegram,… Feb 25 22February 25, 2022Article at Forbes
GSK’s Consumer Healthcare Business Rebrands As Haleon Ahead Of Spin-OffWhen GlaxoSmithKline spins off its consumer health unit later this year, the British pharmaceutical giant’s standalone business will become Haleon—derived from the Old English word “Hale,” which means “in good health,” and the Greek word “Leon,”… Feb 22 22February 22, 2022Article at Forbes
From Crypto And VR To EVs To NFTs, Super Bowl LVI Advertisers Pitch The FutureWhile many football fans made bets on whether the Cincinnati Bengals or the Los Angeles Rams would win Super Bowl VLI, advertisers spent millions on another big gamble: Are viewers ready for their vision of the future? The annual NFL championship is… Feb 13 22February 13, 2022Article at Forbes
Location Data Startup Radar Raises $55 Million Series C Round To Help Businesses Build Out GeofencingAs consumers and regulators become more skeptical of how companies collect user data, one startup has raised another round to build out ways to help brands become more relevant with how they use location information. Radar—which uses geofencing to… Feb 08 22February 08, 2022Article at Forbes
How American Skier Eileen Gu Will Cash In On Competing For ChinaAmerican Eileen Gu said she decided to compete for China to honor her mother, who was born there. It turned out to be a great financial choice, too. After winning a gold medal in the women’s freeski big air competition at the Winter Olympics in… Feb 08 22February 08, 2022Article at Forbes
Europe’s New Ruling On Data Consent Pop-Ups Challenges Privacy Policies For Publishers And AdvertisersOfficials in Belgium have found a top advertising trade organization to be in violation of European Union data privacy laws—a ruling that could have ripple effects across Europe and the U.S. Belgium’s Data Protection Authority has declared the… Feb 02 22February 02, 2022Article at Forbes
How Kenny G, King Of Smooth Jazz, Created Busch Light’s Super Bowl SerenadeHow do you jazz up a 40-year-old jingle for a Super Bowl ad worth millions? Make it smooth. That’s why Busch Light recruited legendary saxophonist Kenny G for its 2022 Super Bowl ad, during which the the king of smooth jazz puts a new spin on an old… Feb 01 22February 01, 2022Article at Forbes
Lizzo Goes Down A Tech-Enabled ‘Rabbit Hole’ In New Campaign For LogitechIn a video featuring her brand-new single, “Special,” Grammy Award-winning rapper, singer and flutist Lizzo is seen sitting at a computer. Clad in bright yellow—and with nails and a mouse to match—she leans forward into a Web cam that transports her… Jan 27 22January 27, 2022Article at Forbes
