Marty Swant

Fiverr's AI-generated ad stars a mascot designed to be the internet's punching bag.

E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket.

Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.

JBL is flipping to the next page of its partnership with Benson Boone, the 22-year-old pop star known for his viral appeal with Gen Z, colorful costumes, and high-energy stage […]

Campaign marks a bold pivot for the industry aimed at a younger, more diverse audience.

With industry growth comes the need for new means of measurement Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in…

The game-streaming superstar's decision gives the tech brand a boost at a key moment Fortnite streaming phenomenon Tyler Blevins, better known as Ninja, caused a tectonic shift in the world of gaming this week when he abandoned his massive following…

A cycling gear maker might not think about partnering with an ad agency to develop an aerodynamic helmet for the Tour de France. But Switzerland-based Scott Sports and advertising/design firm Huge Toronto managed to make one that’s functional without…

As esports continues to grow from a subculture to the mainstream, one New York City organization is combining gamer branding with streetwear. Andbox—a new esports organization that hosts the city’s esports teams, watch parties and competitions for…

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. Snapchat wants to tell you who your real friends…

Chetna Bindra on the company's plan to roll out tools that give people more control over their data Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital…

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. Twitter drives conversation across the globe every…

Facebook and the Federal Trade Commission have reached a settlement in a privacy case that will require the social network to pay a record $5 billion fine while also placing additional restrictions on the company to ensure it secures users’…

Exclusive: Carolyn Everson outlines actions that will 'continue to strengthen us as a company' Facebook wants its ad agency partners to know that it is serious about making changes to its privacy policies—especially upon agreeing to pay the federal…

While Congress and various states grapple with how to regulate data privacy, the New York City Council could soon take part of the matter into its own hands. New legislation introduced to the council today would ban wireless providers from sharing…

Officials have raised questions about the app, while others say the issue is overblown Illustration: Trent Joaquin; Source: Unsplash FaceApp, which edits a person’s photo to imagine how they might look at an older age, quickly went viral this week…

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. The way fans want to experience live sports is…

A new study from Adobe sheds a little more light on what today’s emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight…

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass. Just in time for World Emoji Day,…

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business. A lot of brands are building pop-up shops, bars…