Marty Swant

Ahead of the FIFA World Cup finals, I wrote a story for DealBook's weekend edition about the more than $847 million advertisers spent in North America across broadcast TV, streaming platforms, cable networks and local channels.

At the 2026 Cannes Lions Festival, I reported on the existential angst marketers felt about AI visibility and how startups are trying to help brands navigate major shifts caused by LLM-powered search engines and chatbots.

The Feb. 7 edition of NYT Dealbook includes my Q&A about Super Bowl ads with Jeff Goodby, co-founder of the agency Goodby, Silverstein & Partners.

For Dealbook, I previewed the start of the Google ad tech antitrust remedies trial.

In a Q&A for The New York Times Dealbook, I spoke with Mozilla CEO Laura Chambers about the Google search antitrust trial, potential ripple effects of proposed remedies and other issues related to Firefox, AI, and Mozilla’s Gecko browser engine.

A technological takeover of ad creative could bring both opportunity and disruption.