Holly Stanley

Learn how influencers secure stable income through trust, clear communication, and performance reporting for lasting brand partnerships.

Discover 2026 influencer marketing trends: performance-driven strategies, micro-creators, AI, hybrid pay, and long-term creator partnerships.

A low CPL means little if your leads don’t convert. Learn how to build a performance marketing strategy that drives real, lasting growth.

Explore impact.com’s 2025 Cyber Week survey for insights into consumer behavior across ages and journeys to build stronger holiday campaigns.

Learn what brands like Patagonia and Bark look for in publishers—and how to stand out with purpose and authentic content.

See how AI reshapes creator marketing with a five-step framework to streamline workflows, boost ROI, and scale campaigns.

Curious about the power of partnerships? See how "Life with Klee Kai" leverages affiliate marketing to generate most of their income.

Have you ever faced the sting of rejection from a brand campaign you felt hyped to work on? It’s a tough pill to swallow. You’ve done the work, and your content is on fire, yet you get that “thanks, but no thanks” email. It’s not just a hit to your…

Julia Salume discovered a tale of two creators while heading the global influencer channel for IG Group, a tech company catering to traders and investors. Her team allocated funds to a creator with a large following that generated significant reach.…

Swipe right. It’s a match! Attracting the right brand partners is a lot building a dating profile. As a creator, you want to present your personal brand in a way that gets attention. According to impact.com research, two in three brands plan to…

Around 50 percent of consumers trust recommendations more than online banner ads, mobile ads, SMS messages, and SEO ads. Today, these recommendations come from referrals, affiliates, and influencers. Partnership marketing is a powerful way to reach…

Are you leaving money on the table? It’s a question that haunts many content creators. Unseen riches could be slipping through your fingers. The key? Mastering the art of monetizing your work. It’s time to turn the tables and transform your creative…

You’ve just posted a killer Instagram Reel, and the notifications are blowing up––likes, comments, fire emojis. You’re riding that high when, suddenly, a brand slides into your DMs with a collab offer. Exciting, right? You want to say, “Yes, when can…

Your DMs are blowing up with brand collab opportunities, and you feel pretty stoked. But hold up! Before jumping headfirst into a sea of brand deals, you must understand the role of the unsung hero of any collab––the creator contract. A contract…

Affiliate marketing is a hot topic for marketers. But is it only meant for B2C vendors? Keep reading to find out how B2B vendors can benefit from the affiliate channel. Associate Manager of Product Marketing Read time:4 minutes It’s not surprising…

Multi-channel attribution identifies the touchpoints that result in a sale—which is why 75 percent of marketers use this approach. Understand your customer journey and allocate your marketing budget better for the best ROI on your campaigns. INDEX…

Influencer marketing has come a long way from the ‘digital diaries’ of its inception in 2013. Cristy Garcia, impact.com’s Chief Marketing Officer (CMO), shares her top insights and predictions for influencer marketing in 2023 and beyond. Cristy…

Knowing how to recruit, manage, and pay creators fairly can be challenging for brands of all sizes. These five best practices walk you through cultivating long-term success with creators. Senior Product Marketing Manager Read time:10 mins Content:…

Whether showing off the latest drop from a trending designer or sharing a #GRWM for date night—social media users constantly capture moments with their favorite products to share online. This trend is called user-generated content (UGC), and it’s one…