Holly Stanley

Social media video marketing needs to be part of your toolbox. The average person spends around 17 hours a week watching online video content. Plus, 89% of people say watching a video has convinced them to buy a product or service. So, it comes as no…

Advertising on Facebook isn’t dead. Despite new players on the social media scene — TikTok, we’re looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers. Right now, if you advertise on Facebook, your ads…

It's time to venture beyond your FYP. We'll show you how to search on TikTok to find accounts, sounds, effects, and more. If you’ve never even wondered how to search on TikTok, that’s fair: Depending on what the algorithm curates, you may be…

Social media marketers have long to-do lists. They create posts, manage campaigns, engage with followers, and post a lot of content. And that last step is often the most time-consuming. Unless, of course, they’re using a Facebook auto poster. Auto…

Need to prove the value of your marketing campaigns? These simple ROI formulas will impress your boss and highlight the impact of your work. Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s…

Think you know your way around Facebook’s top business features and tools? Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2.91 billion active monthly users (that’s…

No matter how many followers you have, encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter…

Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign…

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the…

Strategy Facebook Marketplace isn't just a digital garage sale anymore. Here's how your business can use it to increase visibility and sales. Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think…

Instagram Reels are a powerful tool for reaching and engaging with your target audience. But how long should your Reels be? Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since the…

Standing out on Facebook and making regular sales is a challenge for retailers. Find out how to maximize your Facebook sales strategy here. Standing out in a sea of organic and paid Facebook content is tough. And even if you manage to catch peoples’…