Holly Stanley

Opening a bank account is something many people take for granted. But in Colombia, only 38% of people over the age of 15 currently have a bank account (as of 2021). Without access to basic financial services, it can be difficult to protect saved…

Interest in AI’s applications in marketing has increased dramatically in recent years. But with limited access to data science resources and lack of clarity on practical use cases, many marketing practitioners are still trying to demystify AI’s role…

Holiday sales in November and December typically represent around 19% of total annual retail sales in the US. And this year, ecommerce sales are expected to rise by 15.5%, to $235.86 billion. With the boost in sales comes an increase in online…

Customer data is any information a business collects on its audience. It’s an essential component of any successful marketing strategy. But as global data privacy regulations increase, and consumers become increasingly conscious of how their personal…

First-party data is information a business collects on its customers. Instead of relying on other organizations, they collect, organize, and segment all data. While it can seem like first-party data collection requires more time and resources, it’s…