ThreadForward: Turning a Commodity Brand Into a Trade Show StandoutBrand strategy that turned an unknown apparel manufacturer into a trade show standout, using disruptive experiential marketing and sustainability positioning to drive a 400% increase in show-floor sales. Mar 04 24March 04, 2024Article at Corporate
Community Strategy & Social OperationsBuilt the rules, moderation systems, and member safeguards that helped a private community grow from roughly 4,000 to 23,000 members while preserving its purpose, standards, and culture. May 01 19May 01, 2019PDF at Editorial
