About Me

Part Strategist. Part Storyteller. All In.<br />

Case Studies

(Brand Strategy, Trade Show Disruption & Identity Crafting) 1. The Problem: Invisible in a Sea of Sameness ThreadForward—a 5-year-old apparel manufacturer—was showing up to trade shows alongside giants like Nike, Hanes, and Fruit of the Loom. Their…

Brand strategy that turned an unknown apparel manufacturer into a trade show standout, using disruptive experiential marketing and sustainability positioning to drive a 400% increase in show-floor sales.

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Case Studies

ThreadForward: Turning a Commodity Brand Into a Trade Show Standout