Color in UX WhitepaperColor psychology as strategy: how hue drives trust, urgency, and conversion in UX/UI. Grounded in controlled data — HubSpot, Google, Pantone — and designed with original graphics that practice what the paper preaches. Jun 17 25June 17, 2025PDF at Corporate
ThreadForward: Turning a Commodity Brand Into a Trade Show StandoutBrand strategy that turned an unknown apparel manufacturer into a trade show standout, using disruptive experiential marketing and sustainability positioning to drive a 400% increase in show-floor sales. Apr 04 25April 04, 2025Article at Corporate
Erin Cates (@erincates)The people dunking on these products online aren’t punching up at corporations – they’re doing unpaid marketing work. Balenciaga sold a $1,790 trash bag. Literally a garbage bag, made from calfskin leather, with a drawstring. Then a $4,000 tape May 04 26May 04, 2026Article at substack.com
B2B Value Proposition & MessagingB2B value propositions and positioning across healthcare, enterprise tech, data, AI, and professional services—getting under complex offerings to find the meaningful differentiator. The deliverable was copy; the work was positioning. May 08 23May 08, 2023Article at Corporate
Narciso Rodriguez for her: Retail Brand StrategyTranslating a luxury fragrance’s origin story into customer-facing positioning and sales messaging that helped drive significant retail growth. Mar 08 16March 08, 2016PDF at Corporate
