I’m a writer and strategist who helps brands find their voice and use it where it resonates. Whether I’m building messaging from scratch, refining an existing tone, or bringing it to life across campaigns, I make sure your audience stays awake and engaged. I also write for the wider world through op-eds and cultural commentary where I tackle ideas that influence how people think and engage. My journalism spans complex topics for Medscape (fertility, obesity, ethics, medical debt) where I translate nuance into writing that informs and resonates.
My approach combines instinct for cultural shifts with analytical rigor. My early training as a Nielsen analyst taught me how to read trends, track behavior, and translate data into insight. That foundation, plus over 20 years of experience observing and writing about culture, gives me a perspective brands can trust.
I’ve partnered with global brands like Pepsi, Schwan’s, Hermès, and Jean Paul Gaultier, as well as emerging companies carving out their space. From messaging and ad copy to campaigns from ideation to execution, I help brands communicate with clarity, purpose, and impact.
But good writing isn’t just about selling things—it’s about making space and amplifying voices that deserve to be heard. That’s why I offer pro bono work to marginalized communities, especially LGBTQ+ folks, people of color, and anyone whose story deserves better than being overlooked. If that’s you, reach out.
If you need a writer who gets humans and algorithms, a strategist who can give your brand a pulse, or just someone who knows that marketing should never be boring—let’s make something great together.
I absolutely want to see a picture of your dog. I make injera from scratch, I’m learning Mandarin, and badminton in the yard is my sport of choice.
P.S. I like editing too.