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A curated collection of recent published pieces I authored or edited.

Collectively, our marketing team at my last company generated a 325% increase in Marketing Qualified Leads from 2021 - 2024. These weekly blogs were a big reason why. I oversaw the content strategy, development and cadence, and led the team of writers, editors, and designers behind the scenes who helped bring them to life each week. 

Chief content strategist behind messaging programs, campaigns, and cadence that
generated a massive increase of 5883% in website form submissions from 2022 to
2024 and grew MQLs by 325% from 2021 to 2024.

Over a two-year period in my last role, I produced more than 100 blogs, dozens of web pages, and additional media deliverables including these eBooks that increased site-wide session duration by 10% while reducing bounce rates by 2%.

Creative content can be used to help sales representatives better understand customer psychology and provide tangible examples they can use to nurture leads. These industry-specific one-pagers demonstrate empathy and deliver a clear value proposition. 

As a content strategist, I help organizations blend data and storytelling to optimize growth and creative teams.

As Director of Content and Brand Strategy for Hound Labs, Inc., I drove a year-over-year 330% increase in newsletter subscriptions. These examples illustrate the messaging and creative strategy I deployed in partnership with my digital marketing colleagues. 

I hold a master’s degree in journalism from the Medill School of Journalism at Northwestern University. My editorial work has appeared in a variety of national, regional, and local publications. 

I led the creative content strategy, messaging, design, and writing for these annual magazines.

This sales sheet was part of a comprehensive content strategy that used customer psychology to speak to certain industries regarding pain points involving employee cannabis testing.

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Resume

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About Me

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