Peggy Anne Salz

PGC London Decoded + 3 Signals Where the Money Is Moving This week: Reading between the lines on stage and behind the scenes at Pocket Gamer Connects London reveals 3 shifts shaping the next phase of …

When Culture Becomes the New Distribution + Why Smart Brands Are All In This week: Games aren’t just a pastime or even a passion. They’re a canvas where culture, brands and communities collide …

This week: Real talk from 4 Women in Leader(sip) when things shift, stakes rise, and the Legally Blonde playbook is ready for a refresh. MAU wasn’t only a magnet for the industry’s best and…

The new era of marketing media is here—and it's faster, smarter, and more connected than ever before. In this episode of the NEXT!With series, powered by Verve, Katja Brandt, CEO of Mindshare DACH, chats with host Peggy Anne Salz about how brands can…

Sometimes, looking back can be the best way to power ahead — especially when what you did, and the bold thinkers you did it with, was insanely ahead of its time. Eight years ago, I was invited to…

Social media is booming, retail media is rising, and innovation is everywhere—but are marketers striking the right balance between brand and performance? Verena Grüendel, Director of Brand & Communications at DMEXCO, joins Peggy Anne Salz in this…

Marketers, it’s time to rethink advertising spend to increase effectiveness and and extend your value. In this episode of the NEXT!With series, powered by Verve, Remco Westermann, CEO of Verve, explores how brand can achieve both. Alongside host…

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today.In this episode, we showcase Peter Jung, Director of Paid UA & Creatives at…

Relevant ads are remembered ads. To effectively cut through the noise and capture customers' attention, brands must meet consumers where they are at, delivering captivating creatives with the right message at the right time—and on the right channels.…

B2B marketing is evolving—and LinkedIn is leading the charge. In this episode of the NEXT!With series, powered by Verve, Monty Weber, Senior Agency Lead at LinkedIn, explains how 70% of LinkedIn ads now focus on brand-building and how AI and…

🎥 Exclusive Interview with Cansın Dila Özkan from Yandex (Easy Monetization)Get insider knowledge on easy monetization strategies from Cansın Dila Özkan of Yandex. Discover how ad quality, privacy compliance, and user behavior optimization are…

Step into the future of mobile gaming with Gus Viegas, VP of Marketing at Cosmic Lounge, in this exclusive interview at the Mobidictum Conference 2024. Explore cutting-edge strategies and technologies redefining game development and distribution,…

Straddling the line between performance and brand is like walking a tightrope, requiring both strategic insight and a deep understanding of customer values and desires. In this episode of the NEXT! With Series, powered by Verve, Tobias Kellner,…

Strategy is shifting back to upper funnel activities, brand advertising, great creatives, and contextual fit. To Nina Brit Brando, CEO of Carat Deutschland GMBH, that means focusing ad dollars on genuine campaigns that connect “on an emotional…

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today.In this episode, we zoom in on Cameron Thom, Chief Revenue Officer of the…

In a market saturated with a chorus of competing pitches, one pressing question remains: how can brands rise above the noise to connect with consumers authentically and effectively? Frank Olma, Executive Creative Director at EssenceMediacom, dives…

Join us for an exclusive interview with Arpit Jain, the visionary Founder of PubScale and GreedyGame, filmed at Mobidictum Conference 2024. Arpit shares his journey, insights on the evolving ad tech landscape, and how PubScale and GreedyGame are…

Join us for an exclusive interview with Nikita Bokarev from Yandex Games, recorded live at the Mobidictum Conference 2024. Gain firsthand insights into Yandex Games’ approach, current gaming market trends, and strategies that are shaping the future…

Welcome to the App Growth Show’s debut episode of High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today.Today, we highlight Fred Saeidi, Founder and CEO of AppGuardians…

In this episode of App Talks with Peggy Anne Salz, Ramit Arora, Program Manager, Growth & Monetization Strategy at Microsoft delves into Microsoft's compelling approach to mobile app packaging and distribution. He shares how Microsoft leverages ASO,…