Peggy Anne Salz

A guide for organizations eager to foster lasting growth through acquisition, product innovation, and deeper customer engagement. Written by Peggy Anne Salz and ConsultMyApp, this guide provides the foundation necessary to achieve your mobile growth

From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns…

For three decades, splashing the cash on user acquisition (UA) was a strategy mobile game publishers could count on to net valuable players and attract big spenders. The approach worked because the user data that oiled these efficient marketing…

For nearly three decades, marketers celebrated impressive mobile gaming growth that created an industry bigger than Hollywood and music combined. But the latest data from mobile data analytics provider data.ai, in partnership with research firm IDC,…

Until now, marketers have lived in a world where they thought they had a binary choice. They could harness quantifiable and measurable performance marketing, or they could invest in brand marketing that was sure to move the hearts and minds of…

If you’ve recently seen a memorably provocative consumer healthcare campaign and thought, I can’t believe they went there, chances are you were looking at a brainchild of Patricia Corsi. She’s the Chief Marketing and IT Officer at Bayer Consumer…

Non-fungible tokens, or NFTs, are the cornerstones of Web3, an open, 3D-immersive internet where digital and physical worlds blur and new business models are born. While global consumer brands, including Coca-Cola, McDonald's, Nike, Gucci, Pringles…

When it comes to mobile-first populations, India leads the list. The country counts more than 1 billion active mobile subscriptions with a massive appetite for mobile apps and interaction. On a single day in December 2021, for example, an astounding…

For streaming apps focused on the real-time connection between creators and audiences, this year will be the biggest yet. The pandemic has created a big push for platforms that allow creators to cash in on their popularity, leading to an inevitable…

Long considered the economic engine of continental Europe, Germany is now emerging as a global powerhouse in the mobile and app market. More importantly, it’s home to Europe’s biggest app spenders. New data from Sensor Tower, a company providing…

Economic life this summer is picking up at such a rapid pace that The Guardian recently compared the rebound to the Roaring 20s, when "people came out from the gloom of a devastating flu pandemic and a global war to foxtrot and make merry." People…

From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial…

Flows and funnels that defined the customer journey will never be the same. The new dynamic sends a clear signal to B2C companies: Retire the static segments, models and personas used to reach targets and guide campaigns pre-pandemic. Instead, as I…

This year will be remembered as the biggest year yet for mobile gaming. Forced by global events to practice social distancing and use their downtime to seek digital distractions, consumers downloaded gaming apps in record numbers. And consumers…

The subscription model is not new, but it has taken on a new significance. Over the past seven years, revenue for all subscription companies – from software to healthcare – grew by 321% on average. In the case of apps, this positive trend was…