Peggy Anne Salz

With fewer games, rising costs and dwindling player attention, savvy studios are looking to the "fringe" to scale growth through distribution, diversification and DTC.

The retail industry is evolving at an unprecedented speed, driven by an unpredictable economic climate, a proliferation of digital platforms and a paradigm shift from generating sales to elevating customer experience. Granted, budget-conscious…

From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns…

For three decades, splashing the cash on user acquisition (UA) was a strategy mobile game publishers could count on to net valuable players and attract big spenders. The approach worked because the user data that oiled these efficient marketing…

For nearly three decades, marketers celebrated impressive mobile gaming growth that created an industry bigger than Hollywood and music combined. But the latest data from mobile data analytics provider data.ai, in partnership with research firm IDC,…

Until now, marketers have lived in a world where they thought they had a binary choice. They could harness quantifiable and measurable performance marketing, or they could invest in brand marketing that was sure to move the hearts and minds of…

If you’ve recently seen a memorably provocative consumer healthcare campaign and thought, I can’t believe they went there, chances are you were looking at a brainchild of Patricia Corsi. She’s the Chief Marketing and IT Officer at Bayer Consumer…

Macroeconomic headwinds are dealing CPG marketers a double blow: Consumers may be rethinking their purchasing behavior, and companies may be tightening budgets. In the face of an unofficial recession, it is all the more important that every CPG…

Non-fungible tokens, or NFTs, are the cornerstones of Web3, an open, 3D-immersive internet where digital and physical worlds blur and new business models are born. While global consumer brands, including Coca-Cola, McDonald's, Nike, Gucci, Pringles…

When it comes to mobile-first populations, India leads the list. The country counts more than 1 billion active mobile subscriptions with a massive appetite for mobile apps and interaction. On a single day in December 2021, for example, an astounding…

Think about your 35th birthday: Were you substantially different than the day before? Probably not, and yet marketers automatically moved you from the 25-34 segment to the 35-44 segment, and targeted you differently. Wouldn’t it be useful to have a…

A year after Apple implemented App Tracking Transparency (ATT), questions continue to loom over the impact and whether stricter privacy rules have created positive improvements for user privacy and less positive outcomes elsewhere. A new study by a…

For streaming apps focused on the real-time connection between creators and audiences, this year will be the biggest yet. The pandemic has created a big push for platforms that allow creators to cash in on their popularity, leading to an inevitable…

Today, 82% of marketers actively use content marketing. Why is content king? Because it not only helps build brands and communicate both value propositions and brand values, it cultivates trust and converts interest into sales. High-quality…

Long considered the economic engine of continental Europe, Germany is now emerging as a global powerhouse in the mobile and app market. More importantly, it’s home to Europe’s biggest app spenders. New data from Sensor Tower, a company providing…

Pandemic aftershocks, climate change, cultural polarization, supply-chain upheaval: “Managing change” in an ever-changing world is now the universal job description. And while leaders everywhere hope for the best, the wise course of action is to plan…

Economic life this summer is picking up at such a rapid pace that The Guardian recently compared the rebound to the Roaring 20s, when "people came out from the gloom of a devastating flu pandemic and a global war to foxtrot and make merry." People…

Research suggests that companies with both men and women in leadership roles outperform those with male-dominated corporate hierarchies. Although women have made modest gains in C-suite representation in recent years, one of the largest obstacles…

Facebook and Google continue to offer a safe bet to marketers eager to get their ads and apps in front of consumers on their smartphones. But the emergence of new platforms and players across the top lists in the Singular 2021 ROI Index suggests…

From time spent in mobile apps to revenues generated by in-app purchases and subscriptions, metrics for mobile apps broke the records in 2020. Downloads reached 130 billion as consumers flocked to apps to improve their physical, mental and financial…